You will need
- the collection of existing names, interesting information about beer.
Instruction
1
Make a verbal combination, which will reflect the theme of beer and some kind of Association related to the use of this product, its history, known facts.
2
Try to choose such combinations, which will cause consumer's positive emotions.
3
Check the uniqueness of the new name by examining the list of working in the market of beer stores in the city, district, County.
Note
Avoid using the name the beer store stereotypical names, beaten or vulgar phrases, mantras, names of people dear to you, the names of settlements. This reduces the individuality and uniqueness of the invented trademark, and thus reduces the chances of attracting buyers.
Not the best on the associative perception of consumers influenced by such words as city, Euro, World or House. Because they are already included in one or another interpretation in the names of other pubs (and not only) stores.
Too original title outlets where beer is sold, can scare or amuse the customers, that will not add to the store of popularity. A descriptive title will seem to potential consumer's boring and unattractive. Because it is important to find the "Golden middle" between these two extremes.
The use of the word entrepreneur brings a new commercial enterprise immediately into the category of traditional "tent" institutions.
Not the best on the associative perception of consumers influenced by such words as city, Euro, World or House. Because they are already included in one or another interpretation in the names of other pubs (and not only) stores.
Too original title outlets where beer is sold, can scare or amuse the customers, that will not add to the store of popularity. A descriptive title will seem to potential consumer's boring and unattractive. Because it is important to find the "Golden middle" between these two extremes.
The use of the word entrepreneur brings a new commercial enterprise immediately into the category of traditional "tent" institutions.
Useful advice
Take care of the legal protection invented the name the beer store. It makes sense to register a word mark consisting of the logo and coined the name. In future this sign can spin up to "brand".
It is not necessary to comply with a condition that the name of the beer store coincided with the name of the company it owns.
It is not necessary to comply with a condition that the name of the beer store coincided with the name of the company it owns.
