The name that will be memorable, descriptive and short as possible, visitors will easily be able to perceive and advise your shop to friends and acquaintances. The name of the store is its main promotional tool. When you select a name for your store, remember that it must match the nature of the activity. If the name is given to store building supplies, then it must be associated with construction.
For many, the naming is a more complex process than the actual opening of the store, restaurant or supermarket. A good title can get to talk about him in the media and on the streets.
It should also pay attention to the special service "naming". Its essence is that the specialists of this service and pick up a variety of options that align with your business and the specifics of your retail outlet. Then they are required to check the options in the databases to make sure that all names are unique. In addition, experts check variants in several European languages, slang vocabulary to eliminate ambiguity of the name.
For example – unfortunate name for a grocery store will be a "Fashionista" or "Bully". These names are more suitable for clothing.
Remember that a good reflecting the nature of the enterprise name will allow your shop to quickly "grow into" primary clientele, every day will only increase.
Advice 2 : How to call a food store
Perekrestok, Kopeyka, Magnit... Stores products a lot and they are absolutely different in character names, when it seems that the name by itself determines nothing, is that all these networks have become popular for other reasons. Try to figure out how the title helps to store products to sell and how best to call the store products.
Rules of naming (so-called process of developing names for companies, products and services) are generally identical for all: a good title reflects the specific activities of the company, product or service, catchy, well to remember and evokes positive associations. All it's important to take into account in the development of the names of the stores products. However, it so happens that the store is quite successful for him with a strange name like "fairy Tale" and quite unprofitable with a good title, developed by all the rules experts on naming.
Of course, the title plays its important role should not be underestimated. A good name is part of the brand, it is itself an advertisement for your store, helps sell. But in the case of the stores products, which many of us walk each day, this factor is secondary, more important is the reputation of the store. By itself, the word "Crossroads" is hardly suitable for such a store, but the network of "Crossroads" in a short time managed to prove themselves well, and now she has many regular customers.
If you select a name for, for example, boutique, better to stay on the name that is different from the names of the competitors in the event with the store products it is possible to go "by contradiction": store name, something reminiscent of the names of known networks, in some sense "attached" to their reputation. The main thing - not to overdo it, so your store is not confused with the well-known networks, and not accused in the fact that you took someone else's name.
When choosing the name for the store products it is necessary to resort to the classical techniques of naming, for example, to the study of the target audience. In Moscow, a lot like a very budget to very expensive shops, and the title should reflect what buyers designed shop - wealthy or not.
It is also important to think about the competitors who are close to you. It is necessary to analyze their experience just to walk around these shops and see how what is called as there are usually buyers and what they are. Accordingly, starting from other people's positive and negative experiences, you can develop a good name.
Selecting about a dozen on suitable titles, you can "test" them on their friends. Which names you like more? What more memorable? Which are more associated with the store products? Some entrepreneurs even develop questionnaires and conduct surveys. Then you can already comment on a few of the most successful versions of the name and choose one of them.
Advice 3 : How to call a women's clothing boutique
The boutique is a luxury shop of clothes. Name search for boutique women's clothes - employment, on the one hand, very exciting, and with another - difficult, requires the development of imagination. How do you call their offspring?
Decide, be it a single store or you are creating a whole worldwide network. Depending on the scale your market and study competitors. In the first case, go around the area the location of the future of women's boutique clothing, and the second browse Internetsites with similar stores. Thus you will get a number of names of competitors.
Now, study your target audience and determine what type of the beautiful half of humanity designed clothing of your store. This can be a very young adolescent girls, women in the Prime of life or ladies older. Boutique for young people name more fashionable, and store, designed for middle-aged ladies, will fit anything from the classics of the genre.
Also determine the range of goods. Will you sell just outerwear or underwear? Remember that for shop chic dresses are not suitable the name "Clothes for you", and over the store of the pants will look somewhat ridiculous sign "From head to toe." The names of shops of underwear and tights presented in a slightly veiled form. The title should be just a subtle hint for a group of products.
When choosing a name for boutique women's clothes follow one of two paths. Take the names of shops of competitors, have been studied at the moment and come up with something like that. Or Vice versa – think of a word or phrase, absolutely falling out of this range, and even contrary to it. Importantly, the title, regardless of its extravagance, attracted customers, and the store I wanted to go even just for the satisfaction of curiosity: what is sold?".
Pick a name that will be associated with clothing. It should be spoken sweetly and speak out in one breath. It is important that the name of your store and competitors in everyday conversation easily remembered and embedded in the wording of the category: "And you were...".