You will need
  • - women's shoes;
  • - women accessories;
  • consultant;
  • - instructions for the sale of goods.
Distribute women's shoes in groups. Collect separately the beach, a weekend, a pleasure model. Within each group, sorting also help: stand set-up separately – shale, etc. So shoppers will find it easier to navigate the store by selecting the desired product.
Make a small price tag, if it is not contrary to the rules of merchandising place them on the soles or inside shoes women. In this case, to see the full details of the model, and to see the price for it, potential buyers will be forced to take a sample. Tactile contact is very important when selling women's shoes, because it is believed that psychologically a person believes its what picks up.
Teach staff to ask open questions, to talk to the customer and find out her needs. It will also help save time for the consultant if he will be able to distinguish between the buyer and the "I only watch". Needs clarification – a very important part of women's shoes. In accordance with the received information, offer appropriate models that reduce the time women customers on useless survey of numerous shoes.
Mention about availability of accessories it is to "this model". In most cases, girls and women tend to wear the same color shoes and bags. The latter can be presented in your store in various sizes. Consider the data requirements and the merchandising of the store, because adherence to such tricks helps to sell women's shoes.
In the "is" models use the classic praise "sandwich." First, you specify the advantages of the product. Do not try to over praise him only three or four compliments and the differences from other models. Next – name your price for this pair of shoes. This point is very important to say, because the customer will have already seen information in urbanizirovan quality, and faster will get used to it. The final moment is the reasoning for the numbers on the price tag, explain what gives a person the purchase of selected models. Before you sell women's shoes using the "sandwich", be sure to work out in this submission of product training for sales.