The most necessary for an online clothing store is, of course, the website. The site should be catalog clothing patterns, sizes and description of the material under each model, it is desirable to set a "buy" button. It will be easier than the website interface, the simpler it will be possible to carry out the operation for the purchase of a garment, the more you will have customers, because if they do not understand with the website, then simply buy the same stuff in another online shop. Thus, from a website depends very much, and its development can not save.
Clothing is a special commodity. First, it is chosen very carefully, because nobody wants to wear something that is not like, do not correspond to the image or not sitting. Second, it is often necessary not just to choose and try on, touch the fabric. It's easy to do in a regular store, but not via the Internet. So, if you are going to sell clothing via the Internet, prepare directories to your website the best quality, with a detailed description of each garment. Also organize the delivery so that the client can try not only your size, but other, similar models of clothes. Thus, the courier will have to carry the whole closet.
Well, if customers can not only obtain clothes via courier delivery, but also to come to the store (i.e. warehouse), if they so comfortable. Therefore, make sure that the client can choose between delivery and "click and collect" clothing. Your warehouse should be created all conditions for selecting and trying on clothes, i.e. they must be in possession of a mirror, fitting room, sales. The warehouse may not be in the center, but it should be easy to drive.
The basis of promoting your online clothes shop - your website. You need to be easy to find requests "clothes", "buy clothes", etc., to be able to get through the banner ads. You can also post information about the new online store of clothes in the women's communities and social networks.