You first need to take care of competent is. If your company doesn't have its own Internet website, that should solve the issue. Better to entrust its development and promotion established in this market professionals. To do this, give them all the necessary information about your products, prices, conditions of work with wholesale buyers. Better if your site is not just informational, and will provide an opportunity for consumers to make purchases on the spot.
To make sure your ad covers the largest possible audience, you need to pay to distribute a lot of effort and time. It is therefore advisable to hire a competent advertising Manager. He will have to determine what tools will attract more wholesalers. Depending on the kind of products, you can actively use the exterior panel Board advertising, advertising in Internet directories, specialized media, daughters of the ads. You must have a set of printed materials: business cards, brochures, catalogs with full information about the product.
To attract the wholesalers, you have to create for them favorable conditions. It can be not only discounts, but also special maintenance, additional services (e.g., free transportation, placing information about them on your Internet site).
To sell more, hire a few professionals engaged in cold calling your potential clients, sending business proposals, negotiate the terms of transactions. You can also create a network of sales representatives involved in visits to consumers in each region.
The original motion to increase the wholesale organization of a network of franchisees. For this you only need to sell the franchise for a reasonable fee, to help buyers to organize a business, to provide them with special conditions. In addition, you can give them the goods on realisation.