Advice 1: How to call a Shoe store

The ship name - so it will float - which would not have seemed hackneyed phrase, but it reflects the important role played by the name or title. So their choice should be approached with maximum responsibility... your task is to come up with the name of the Shoe store? Listen to our advice.
How to call a Shoe store
Instruction
1
More thorough study of the names of all the Shoe shops in the city or the area where going to open your shop. You ought to strive to ensure that your title was unique, not repeated with the names of existing stores and the problems with the competitors will avoid, and will not mislead the buyer , and will not suffer from the bad reputation of the eponymous shop.
2
Identify the priorities in the title, and exactly what you expect from him? Sharpness and clarity to the buyer looking at the title, immediately knew what product is waiting for him outside the door of the store - there will be "Shoes", "Shoe", "Shoes for the family", "Shoes at the Cherry". Or is it important for you sound, originality - "Oh! Shoes", "Washmachine", "Amadeus", "Shoe garden", "seasons", "Italian".
3
Avoid uninformative names such as "Helena", "Sicilia", "Francesca". Try to keep the store name is still spoke about such product characteristics as price category ("shoes", "Shoes Elit", "Stamboul"), product group ("Slipper", "Toptyzhka" - shoes for children "the Queen" - only women's shoes "Italian" - shoes from Italy - footwear), manufacturer (the store name corresponds to the name TM: "Monarch", "Antelope", "ECCO", "Baden").
4
Write down on a sheet a few came to mind names, will choose the best two or three of them. Organize a mini-survey, showing the list of names of friends, relatives or even strangers (for example, on a local Internet forum) - let them choose the most suitable option. Based on the result, and, perhaps, relying only on their opinion - after all, the store is in the end yours take a final decision!
Note
The name in any case should not cause people have negative emotions and fool them! If your shop provides cheap casual shoes, you should not resort to such big names as "Queen" or "Chic".
Useful advice
Avoid bulky, multiple-word names - they hinder the perception and memorization.

Advice 2: To call the store

A good title will inform bystanders about the kind of activities that people quickly remembered where to turn. If the company plans to expand to other cities, it is necessary immediately to consider the global name of the local peculiarities.
To call the store
Instruction
1
Think about the function of doors to Express in the title. Doors are used for protection, decoration, emphasize the status, etc.
2
Find the appropriate images. If the basis is the protective function, the images can be found in historical events, legends, world. Make possible a longer list: the hero, the watchman, guard, dog, steel, armor, etc. Some images may seem ridiculous, but not delete it, because you can build a mental bridge to something more suitable. From this step depends on how successful the title will turn out in the end. Make a real big list, how much is enough diligence.
3
Connect found images with the word "door": door-athlete, guard-door, etc. Some combinations are funny or ridiculous, but come across thoughts on other options. All record.
4
Make each image and link the adjective with the word "door": the giant door, guard door etc.
5
Use the word "door". Will the new options: door hero, door guard, etc.
6
Browse the entire list, but do it in several attempts to read with a clear head. Think of the phrase not as an end, and as presets. The selected candidates names will not cause any emotion, while others make you smile come across thoughts about the possible design of the store, corresponding to the name. Here at such moments, pay attention and take notes in front of the phrases.
7
Make a separate list, which enable only selected at the sixth step names. Decode more of the thoughts that were advanced.
8
Brainstorm. Gather colleagues or relatives who are sincerely worried for your initiative. Work together each idea and make a final choice.
Useful advice
The first five steps - rough preparatory work which can be trusted to any Executive person. Creativity starts with the sixth step, and to find a great idea, it is necessary to examine the options for yourself.

Advice 3: How to call women's group

Name – the card group. To approach to its choice very seriously, because this name will go through all the performances. The title should be striking, recognizable and always associated with the band. Such issues should be discussed by all group members, not a single founder or leader.
How to call women's group
Instruction
1
First of all, you need to consider to come up with something completely new you unlikely. So start with a simple search of associations. The name of the musical group must be bright, beautiful and carry meaning.
2
An important role plays the fact, what kind of creativity is devoted to the activities of your team. It is obvious that for any direction you can find the stereotypes in the names. So, women's dance groups often have the title prefix of “Dance”. Try to escape from such obsessive standards.
3
Choosing the name, is to analyze the age of the participating groups. For example, women over thirty would be too vulgar to be called "Cherry" or "Strawberry", and the staff of girls 16-20 years old are already out of date by age baby names.
4
Quite a good solution would be to reflect in the name style of music or dance. It does not necessarily have to be direct prefixes like "Rock" or "Pop...". Pick the associations that will be easy to understand by the public. For example, "Scheherazade", for women's groups engaged in East dances.
5
A popular band created the name by adding first letters or entire syllables of the names or surnames of the participants. You can try to experiment with your initials. They can even develop into a meaningful word or phrase.
6
Be inspired to create the group name in the common interest. Surely girls spend a lot of time together, and have what like them all: magazines, stores, clubs, sports, flowers, etc. Can get productive conversation, in which interesting ideas are born about the name.
7
Try to use a foreign word in the name of your team. If you have already gained some base variants of the name in Russian, try to translate them into English, German, French etc, you will meet interesting, more balanced sound of the same phrases.
8
The name of the team should be catchy and memorable, especially if we are talking about the women's group, which on the stage very much. Even if you were not able to come up with original names or you consciously decided to make it stereotypical, try to fit in one or two words, not more.

Advice 4: How better to call the shop

The development of the names of the shops engaged couple to which you can go that you offered several options, one of which you register. If you plan in whatever was to come up with a name for your shop yourself, get creative and start to look for suitable options that will be a resounding and memorable.
How better to call the shop
Instruction
1
First and foremost the store name must be consistent with his range, pronunciation should not only sound, but also easy to remember. So you had to choose from, conduct a survey of potential customers in the area where you plan to open a shop. For interview invite a small group of students. You only need to interview those for whom created store. For example, if you open point for the sale of household appliances, to interview all possible age groups. If the trade is directed to sell the fashion brands of women's or men's clothing, interview people of working age who are potentially ready to take advantage of your range.
2
Visit all outlets selling the same range. Check out the name of the stores from your competitors. Spend a few minutes at each store and see which outlet comes to most buyers.
3
Analyze the data of the survey, and their trip shopping. All of the titles that you plan to apply, write down on a piece of paper. If you open a flower shop, the best option is to call it to a potential customer once an Association with a range or focus. For example: "Astra", "Jasmine", "Bell", "White rose", "Black Tulip", etc.
4
Women's clothing store is possible, but it is not necessary to call a female name, especially do not need to give him the name of a famous European brand. The name must be unique, so once the buyer had bought the goods in your shop and never forgot where he made such a good purchase.
5
Shop can be called by the names of fairy tale characters that are most known to modern kids, for example, "Luntik", "Leopold", "Tom and Jerry", "Carlson", "Mater" or give the shop the name of the famous cartoon "Well, pogodi", "Maya the Bee", etc.
6
Furniture store name so that one name told buyers about stylish, high quality and inexpensive furniture. For example, a "Furniture Style", "Euro-standard", "Comfort", "Comfort".
7
Consider all that you have written and select one name, which in your opinion is the most beautiful and sonorous.

Advice 5: How to open a Shoe store

Of all trades Shoe store can be called one of the most reliable business projects. When you consider all the features of this type of business, the payback period can be as little as 2-4 years.
How to open a Shoe store

First steps

Like any business, the opening of the Shoe store should start with preparing a business plan. It is not necessary to entrust this work to third parties – much more useful for the result to do all Analytics themselves.

The success of a business plan depends largely on the objectivity of the views of the entrepreneur and the accuracy of the calculations. Not to be mistaken with the numbers, you should focus on two key issues: range and rental.

Search providers

Successful Shoe store offers a wide assortment, affordable prices and a constantly updated model range. It would seem, what could be simpler than this formula? To implement this plan is not so simple.

To ensure stable consumer love and recognition from dozens of other Shoe stores, you need to find regular suppliers of goods. It is best to cooperate directly with factories-manufacturers. In sight of all the domestic and foreign factories of famous brands, completely unknown producers and new entrants to the market.

To find information about potential suppliers on the Internet, at exhibitions and in Newspapers ads.

Providers should know which trading companies they cooperate in the region or city where you plan the store opening. If not, then perhaps the partners were in the past. In this case, a prudent businessman must find out why the relationship was terminated – the insolvency of the shop, low demand for products or something else. If the provider starts to equivocate, it is likely that products simply had a low quality, which accordingly affected the turnover.

The search space

The success of a Shoe store largely depends on road location. This axiomatic truth, you know the competitors and landlords, so to get "place in the sun" is to prepare to fight.

First and foremost, you should create a list of all the attractive places to rent, distributed them by groups:

  • The most preferred. This group includes large shopping centres with high traffic, which is reflected not only in the commercial proposal, but is clearly visible on the stable operation of the anchor tenants.
  • Average. Regional shopping centers with an average permeability, the presence of shops of clothes, shoes and leather goods. The more the shopping center the shops of the accompanying goods, the better.
  • Low. Small shopping centers, stationary stores with free space.

To compile a business plan sufficient to identify the range of proposals.

The study should begin with the first group. Handling of request for rental space issued by the official request on behalf of the company or SP, stamped, signed and addressed to the Director General of the shopping center or Manager. You should be prepared for the fact that the landlord may make special demands in the form of successful trading experience, work experience, legal person, etc.

If the request for a prevailing experience for the landlord, it is possible to consider the purchase of an existing legal entity. If not, you can safely register a new IE or LLC with NACE 52.43 Retail sale of footwear and leather goods".

But for those entrepreneurs who do not meet all the requirements of the lessor, do not despair – the application should be sent in any case to get to the reserve.

While being approved for the first group, it's time to be sequenced options from the second and third groups. Information on the number of positive responses will gradually allow you to submit a picture of the proposal from the tenants. Proceeding from it, and should make the decision about the lease.

Staff

Trade is specialization for personnel. Find the perfect seller of shoes and sandals is quite difficult. Therefore it is better to take the time and money to train your sales team-dreams.

Practice shows that the main motivation of the sellers is a financial incentive for quality and efficient work. Not be amiss to set the payout percentage for every sold pair, or for the execution of the monthly plan.

It is important that the sellers of the shoes is its appearance showed high quality products. You should not spare the discounts for staff – let the sellers get pleasurable model with a discount, in installments or on account of salaries. This will allow the workers their appearance to demonstrate the high quality and aesthetic advantages of the product. In other words, consumers don't like it when they are trying to sell expensive shoes girl in shabby sneakers.

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