Create a Bulletin Board. Goal
Before you can create your own Bulletin Board, you should determine its purpose. The main purpose of this e-service include:
- Regular filling of the site unique content in the form of ads that are placed by users.
- The receipt of stable income for the retransmission of banner or contextual advertising, and a highlighted text ad.
As a rule, well-organized and promoted service combines both of these purposes.
Bulletin Board: thematic or generic
To make the Bulletin Board, you need to decide on the thematic component of the project. This may be the one – stop service about all or highly specialized. For example, jobs, real estate, cars, etc.
The undoubted advantage of universal site is the ability to attract the largest number of users interested in information from different headings. The promotion of such a resource in the leading position of search results is complicated by the large amount of low-frequency queries.
It is easier to create a Bulletin Board within one subject, which will provide a stable inflow of targeted traffic. But in this case, you should objectively assess their chances of success, to study and analyze resources who have been working in this segment of the Internet market and also the competitiveness of your own project.
Practice shows that the new virtual resource, in this case a thematic Bulletin Board, it is better to limit the geographical scope of one region. In this case, it is possible to use additional promotional tools to promote the web site.
Ready platform for creating classifieds
Modern technologies contribute to the fact that free to make a Bulletin Board, with no special knowledge. A wide range of ready-made platforms, which otherwise are called content management systems, present in many Internet services. Each of the plugin has technical and functional characteristics, details of which are given in the attached description. However, most developers rely on the ease of use of the software, so even a beginning user will not be difficult to deal with it.
The advantage of own domain
When you create any virtual resource has a value and your own domain. In this case it is better to use the paid offers because the degree of confidence of users and partners to resources above, especially if the Board commercial. Always preferable a domain name that is easily perceived by the ear and reproduced on paper.