When choosing the name you need to type in as many words that harakterizuyut the chosen area of activity: accounting, auditing, debit, credit, report, etc., Preferably above 60. Then, combine the different names, acronyms, abbreviations etc.
In the process of developing the name, it would not hurt to punch in advance the name of the company through search engines, as now almost every firm has its own site on the Internet. This will allow you to avoid hits and to choose a domain name. After the development of several variants of the name arrange a "focus group": ask stakeholders which of the names they prefer.
Learn that the name has to sound good, be easy to remember not to be too long, to be different from existing brands (for that you can even sue) and does not carry negative meaning. It has become common practice to give the name of firms names of the founders. But it is appropriate only when the name of its owner already has weight: in this case, the authority of the person applies to the named company. Very popular and collocations, especially as they are remembered better than individual words.
At the big competition in the market to conveniently call the firm with the letter "A". So she immediately gets into the eye while opening a business directory or directory. You can also get some foreign sounding word. But in accounting for such common words, especially associated with the selected activity, not so much. Besides, internationalism in the names appropriate when you plan to enter international markets, and in accounting you need to know the intricacies of the tax laws of other countries.
Can be tied to the company name of the area where it is located, but it restricts the space for its activities. In addition, the name of the accounting firm should not imply that it is in pravitelstvennoy. Since the names using the words "Parliament", "legislature", "state" most likely will be rejected at check-in.