It is important that the name of the company was related to its main activities. This does not mean that the names of the "Russian Windows" or "Plant of building structures" will be the most suitable for you. It is necessary to focus on the Association of people. For example, "Window", "Robust Windows", "Atmosphere". These names will invoke a sense of confidence in the quality of your Windows, to remind you of your home warmth and comfort.
It is not necessary to give the firm name is too long. It would be bad to be remembered by customers and can be warped when passing from mouth to mouth. The name of the company should be quite concise and simple.
It would be useful to examine the names of the competitors also offering plastic window. You can not only compare them with each other, but also to come up with something completely new that will distinguish you from your competitors.You first need to think about the customers that cause them positive emotions. You need to pick a name so that it matched the age category of your main customers. Since the decision on the purchase of plastic Windows make faces mainly middle-aged, names containing slang of the youth, are not very relevant. You can even make a survey among potential customers, which can offer you the best option.
It is not necessary to call the firm someone else's name. First, the potential buyer's name can cause unpleasant associations with some of his friends. Secondly, there may be problems if you decide to sell the business, which was named in honor of, for example, your spouse. Few people want to buy the firm, which bears the name of the unknown person.
Do not be afraid to show your originality and come up with something completely new. The names of many firms, whose names were not at all associated with their activities, became common, for example, the name of the now legendary company "Xerox". It is the individuality and originality will allow you to distinguish your firm from many others.
If you have decided to choose the name of the firm in a foreign language, you should be careful and check the dictionary or a specialist, as it translates the name you have chosen.
Work through all the possible options. And don't forget to leave a few alternative, when you go to register your firm. After all, your chosen name, even the most original and unusual, it may be already taken.
Advice 2 : To call the store
A good title will inform bystanders about the kind of activities that people quickly remembered where to turn. If the company plans to expand to other cities, it is necessary immediately to consider the global name of the local peculiarities.
Think about the function of doors to Express in the title. Doors are used for protection, decoration, emphasize the status, etc.
Find the appropriate images. If the basis is the protective function, the images can be found in historical events, legends, world. Make possible a longer list: the hero, the watchman, guard, dog, steel, armor, etc. Some images may seem ridiculous, but not delete it, because you can build a mental bridge to something more suitable. From this step depends on how successful the title will turn out in the end. Make a real big list, how much is enough diligence.
Connect found images with the word "door": door-athlete, guard-door, etc. Some combinations are funny or ridiculous, but come across thoughts on other options. All record.
Make each image and link the adjective with the word "door": the giant door, guard door etc.
Use the word "door". Will the new options: door hero, door guard, etc.
Browse the entire list, but do it in several attempts to read with a clear head. Think of the phrase not as an end, and as presets. The selected candidates names will not cause any emotion, while others make you smile come across thoughts about the possible design of the store, corresponding to the name. Here at such moments, pay attention and take notes in front of the phrases.
Make a separate list, which enable only selected at the sixth step names. Decode more of the thoughts that were advanced.
Brainstorm. Gather colleagues or relatives who are sincerely worried for your initiative. Work together each idea and make a final choice.
The first five steps - rough preparatory work which can be trusted to any Executive person. Creativity starts with the sixth step, and to find a great idea, it is necessary to examine the options for yourself.
Advice 3 : How to call a hardware store
Trade of household goods - a reliable and easy way of earning because these commodities are always in demand. However, success in this business a wide range of need a good and attractive name for the shop.
First of all gather information about competitors. Information about the range and prices will never be superfluous, however, at this stage should focus on the title. Write down all the involved variants to avoid repetition. Try to decide what language you want to see the name, whether it's already existing word or neoplasm.
The next step should be a detailed marketing analysis aimed at creating a portrait of a potential buyer. In the case of shop of household goods is likely to look like the ratio of 80% women and 20% men aged 20 to 50 years.
When the title is focus on the opinion and values of the biggest component from the target audience. In the case of shop of household goods in the first place to take into account is the peculiarities of perception of women. Therefore, the emphasis can be done on the house, the cosiness, the cleanliness (for example, "Clean house", "Comfort", "Dream of the mistress").
Men in the choice of store or products are more likely to focus on their quality practical or concrete result. Therefore, for them the name of the store should sound like a solution to the problem, such as "Quick and clean", "Easy maid", "In a moment".
Based on the portrait of a potential buyer, decide how many words will contain the name of the store. Remember that short and simple names are easier to remember, but if the chosen option will be original and accurate, it may consist of two or more words.
Make a list of suitable options. This process can involve employees or acquaintances. The wider the choice, the more chances to find really good name for the store of household goods. Carefully evaluate each of the options granted, checking for euphony, ease of pronunciation, unambiguity of perception, compliance to the theme store.