The hallmarks of successful titles of all companies, shops, restaurants and other places are, first, their originality, and secondly, easy memorability, third, reflected in the name the nature of this business and, fourth, the positive associations of the name. Consider these traits in more detail on the example of the name for the restaurant.
In essence, the original can be any name - it depends on what you have for a restaurant and what his customers. For young and successful people the name of the restaurant Vanil may seem quite original. Restaurant "the Pokrovskie gate" will attract the attention of customers the older generation. There seems to be the name rumochnaia "Second wind", not only to its frequent visitors. The memorability of the name is that it cannot be accidentally confused with the similar, and that it should not be too long, complicated, wordy.
Well, if the name of the restaurant reflects its cuisine. If your restaurant, say, specializiruetsya only Italian cuisine, it must be reflected in the title. You might argue that the Italian restaurants in Moscow a lot, and that almost all their names were Italian or similar to Italian words, and concepts associated with Italy. However, these names immediately give the customer information that it Italian restaurant, i.e., reveal its essence that matters. Thus, appreciating Italian cuisine (and her fans in Moscow a lot) past this restaurant will not work.
The restaurant is good food, good company, friendly service, beautiful decor... In some of the restaurant's is still good music or a small library. The customer goes to a restaurant primarily for something of the above. Good name of the restaurant should associate it with things like this.
Algorithm development name of the restaurant is about the same as for any other type of business. First studied the target audience - those who you expect to see as their customers. It is obvious that young people with average incomes will enjoy a completely different name than the more Mature and wealthy. Then examines your competitors - their names, their success. First is to pick at least 10 names and then, by process of elimination, to come to any one embodiment. You can ask to help their friends - they will be like to test your options.
Advice 2 : How to come up with the name of the cafe
To come up with the name café is not easy. There's even an entire advertising industry – naming, which experts are engaged in that select the appropriate name shops, restaurants, cafes, residential complexes and commercial firms. And they do it with consideration of many factors, since the name is part of marketing policy of any business.
Before you start to come up and choose a name, make a study of those cafesthat already exist in your city. The bigger will be your marketing by competitors, the greater the likelihood that your chosen name is still nobody won.
Decide the culinary direction of your cafe. If she is going to have a distinct national component and it will be mono kitchen, you just need to reflect it in the name of the café, and potential visitors before the visit it was clear the kitchen of the people they will be asked.
If you will focus on the main dish, such as ravioli and their varieties, or a variety of meat steaks here too, we need to beat this topic and to associate the name with the dish, which is sure to be in the order of each of your guest.
If you offer in your café a variety of food, not giving preference to any national cuisine, the choice here, of course, will be the most extensive. You can use the naming in the truest sense of the word and beat your last name, first name or patronymic. An example of such naming are all well-known brand "Smirnoff", "Tinkoff" and numerous "Mihalache", "annushki" and "Petrovich".
In the name of the cafe you can beat geographical features and landmarks of the place where is located your cafe. For example, "Under the oak", "waterfall", "At the crossroads", "the bridge", "the outskirts".
You can also link together the name and the design of their institution, giving it the proud name of "Knight's castle", "House of fisherman", "the Old mill".
Remember that a good name for a cafe , it is important not less than a good food and service. Ideally it should be recited and to bow down easily, to be quite brief, euphonious, not overwritten, with a strong charisma. Well, if it will be able to register it as a trademark. To do this, it must be patentsystem and protectable.