What to do in this situation? First notice, not whether the falling demand seasonal in nature? Can you sell umbrellas, and winter in the street? Then your profit would have to decline significantly. Maybe your proposal does not match the season? If with this you have everything in order, pay attention to the price policy, maybe your products are sold at too high price? Also at this moment it is necessary to view all the statistics of your shop for a few seasons. Maybe you did something that now only gave such a negative effect? For example, placing of outdoor advertising, it is worth remembering that it will give some negative effect.
Do not forget about competitors. Review their suggestions, maybe they just lured you buyers, offering more favorable terms of purchase? If so, then revise their offers and try to offer customers something also best. If you have analyzed all these points, and there is no reason, then pay attention to your staff. Sometimes the sales just can be made by cash, directly into the pocket of your employees.
If you still have dealt with the cause of falling profits, remember that the cause must be eliminated. No need to think about what it all itself. Consider all that you have done for the last time. Maybe it's time to change something, for example to change the pricing policy, if that's the reason. The most important thing in such situations – no need to mitigate the effects of a reduction of your profit. Try to remove it, not to compensate, for example, rising prices.
In order to increase your profits, please pay attention to advertising. Will post entries about your products and services on related forums, make a group in social networks. This will help to attract customers to you and thus increase revenue. It happens that the cause of the fall of the success of the store lies in the fact that buyers are no longer interested in your range of products. Find out what is of interest to clients, offer relevant services. Most importantly, don't panic and in the rush and bustle of all the change. This will make things worse. The most important thing in solving this problem is to analyze it.