Advice 1: How to increase profits in the pharmacy

Pharmacy commercial establishment. So it is understandable that the owners are interested in increasing profit. However, growing competition, increase of prices for medicines, the desire to maintain the maximum range sometimes makes pharmacy business is not too profitable. Is it possible to improve the situation by increasing the profit of the pharmacy?
How to increase profits in the pharmacy
Instruction
1
Rate the range of pharmacy. Lift trade balances, verify the dates of receipt of the drugs, talk to pharmacists. Make a list of the drugs that are sold rarely – once in two or three months. If possible, exclude these drugs from the range – they reduce your profit, slowing the turnover of funds.
2
Take a look at pharmacy Windows eye of the buyer. Maybe he's just not able to see all of the boxes, mounted thereon and in search of the right refers to the pharmacist. In this case, it is recommended to change the gear. Do not expose everything – most notably space should take drugs that are most in demand. Some medications can be removed from Windows.
3
Organize pre-orders. There is no need to pre-purchase something that demanded only sporadically. However, if these drugs or cosmetics good income, to abandon them is also unwise. Conveyed to the buyer information about what all is needed it can be ordered by phone or in person. This will not only increase profit and reduce costs, but will also help to acquire repeat buyers.
4
Watch out for advertising. Vitamin supplements, runny nose, headaches and allergies, advertised on television, should be placed in the most prominent place. But as soon as the advertising campaign ends, the funds will have to change for others - those who are beginning to promote. Allow marketers of large pharmaceutical companies to increase your sales.
5
Buy more related tools. Make sure that your pharmacy always come not only sick but also healthy people. Become competitors nearby kiosks and supermarkets. Remember, goods purchased in the pharmacy, people tend to trust. Therefore, man showcases the details of daily demand – pads, condoms, hygiene products for kids, toothpaste, detergents, cosmetics.
6
Guide staff training. Explain to employees that the profit depends the prompt payment of their salaries and the size of the awards. Your people should not passively provide the buyer with a demand and to actively sell. Teach them unobtrusively advertise new products, offer analogs for the missing drugs and related tools. And be sure to encourage those who sell most successfully. Your employees must feel that not only increase your but also your own well-being.

Advice 2 : How to increase sales in the pharmacy

Pharmacy, like any other business, must make a profit. And this profit is greater than the higher level of sales. The increase in sales in the pharmacy is achieved by acting on all aspects of the buying process. It is necessary to conduct activities that increase the number of potential customers, the conversion rate, frequency of repeat sales, average check and margins.
How to increase sales in the pharmacy
You will need
  • - knowledge of merchandising;
  • - personnel management skills;
  • - new price list and printed printing.
Instruction
1
Start with the most rational and no-cost ways to increase sales in the pharmacy to increase the margin. The first way is to raise the margin of pharmacies to charge higher prices. But don't do it mindlessly – print new price lists indicating the old, crossed-out, higher price, and bright, best new price. Another way to increase the outcome rates for additional services. For example, sell 10 tablets from the packaging of 20 tablets cost in 1000 not in 500, and 550 rubles.
2
Other rational (low financial investment) way to increase sales in the pharmacy to increase the size of the average check. Increase the amount, leave your customer who has already bought something. And not just place the vitamins, wet wipes and disposable face mask near the cash register, and educate sellers to actively offer these products to all buyers.
3
The next most effective activity is the optimization of the technique of sales in the pharmacy. Regular staff training at your pharmacy of politeness does not cost anything financially, but very much appreciated by the clients. The courteous staff will create more loyal customers than any promotions and savings card.
4
The percent conversion, i.e., the ratio came to your store to the number who know about it, and you need to raise. Use the technique of separation of your range of frontend and backend products. As the first act of the medication, which you set prices much lower than competitors. Put known drugs at reduced prices in a prominent place. Costs will be repaid through the sale of medicines in pharmacies related to backend products – they are not advertised, so prices inflate.
5
In a large-scale advertising support pharmacy, in fact, not needed. To attract new customers is necessary due to the strategic location of the branches, near hospitals, and in residential areas. In addition, don't neglect printing – the passing needs to pay attention to your pharmacy and its range.
Useful advice
Never set prices like "9999" is the number of nines only deters the visitor. The last two digits to replace the zeros – "9900".

Unreasonable discounts, people are treated with suspicion. Therefore it is better time action to any event, "the holidays – time to get sick", "autumn – a time of reduced immunity," etc.
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