All the traditional methods, such as the provision of additional services, diversification, and price competition, are rational methods of influence on the final consumer, while today's buyer is more guided by unconscious irrational motives. Direct influence on the choice of your retailer can have on a subconscious level by using the following techniques:
Floor design. It is a method of placing a certain type of equipment in specific areas of the hall. Even properly installed lighting equipment can increase sales growth by 20%;
The correct direction of the flow of customers in the store; displaying navigation guidance that will help you easily figure out where a rack is placement within the store.
Placement within the store.
The calculation of the optimum way of moving goods with additional loading in the hall. It must minimally affect the path of movement of visitors.
The organization places an additional display areas for promotions.
These factors indirectly but effectively influencing the buyer's choice, must be professionally analyzed, considered and implemented when performing specific activities which should be aimed at increasing the convenience of making purchases, the increase in time spent by each buyer in the sales area and frequency of visits. The longer the buyer is in there, the more his check.
So, it is obvious that increasing turnover is important not only to attract customers to your store, but also tie it, making this relationship not so much rational as emotional. Investments aimed at such events pay for themselves very quickly due to the increase in the average ticket buyer.
Advice 2 : How to increase the turnover of the store
Competition in the market of goods and services becomes more intense with each passing day. To grow your business, store owners need to constantly use new methods for growth of goodsturnover, and it depends on attracting new customers.
The first thing you need to remember is the increase of goodsturnover of the store depends on the proper organization of the sales process. Start with the selection of qualified personnel. Many customers return and recommend to friends is the shop where polite, tactful and friendly salespeople that are easily oriented in the range, sizes, etc. in addition, potential buyers are paying attention to how the staff is dressed. Also correctly choose the design of the facade of the store and the salesroom.
The next step – make a plan and consider methods that you will use to increase sales. All the ideas on paper. To intrigue potential customers, not use for 2-3 hours in a certain period of time, then the next, etc. Buyers will know that in your store you can always become a party to exciting promotions and purchase goods at the best price.
Use, for example, such techniques: "best seller", "Product of the week" "Top 10" etc. This action is for the best-selling products. Such a method is that buyers will pay attention to the product that is most in demand. To let potential customers know about current promotions, you can make fliers, post an ad about the campaign on the door of the store. Price tags make bright, large.
Also use the discount card. You can give them to each customer, for example, on the opening day of the store or the day of the birth. Can also give cards to regular customers or customers who have purchased the product in the store for a certain amount. First issued discount card can be with a small discount, but with the increase in purchases bonus will also grow. Having a map of your store, customers will come to you again and again, knowing that here they will save.
To increase goodsturnover can also use this technique to give a discount on the second (third) item in the check. Also, when buying any product to give a related product as a gift. For example, when buying a dress scarf as a gift. For the sale of seasonal items will be offered, for example, two products for the price of one: two pairs of winter boots for the price of one. When applying these methods, everything must be properly calculated so you find yourself at a loss.
Can also arrange a lottery. For a certain period of time to give buyers committed to purchase a certain amount or fulfill the terms of any promotions, special tickets. On the appointed day prank.