Advice 1: What does the badge "Toyota"

The company Тoyota has a wide popularity all over the world, many are familiar with its simple and at the same time, this original logo. But in addition to individuality and memorable appearance, he, like any other logo, a value and hides the interesting and important information about the company and its history.
What does the badge "Toyota"
It is known that the logo has the company not only gives recognition, but also expresses the concept of doing business, reflects the mission and role of the company in the market, its philosophical views and perspectives. The logo needs to convey to consumers the important information. Be recognizable in the end.

The unofficial version says that the emblem of the Toyota group of companies represents a stylized image of a textile loop, but it is possible to meet opinion that this kind of sewing needle, in the eye of which is threaded the thread. Representatives of the company such versions do not comment, considering that the emblem and the Toyota brand means nothing else as the forward movement and transition. The basis of this version, which, incidentally, is poorly correlated with a visual image, put the history of the company. Because of the family business Toyota rose to the company that would become famous all over the world.
Speaking about the visual expression of the idea company, you need to understand that we are talking about the Eastern culture of art and tradition of writing. Not the Toyota emblem we measure by European standards.


The history of the company



Until 1936 the company was called Toyoda Automatic Loom Works Ltd, which was advanced at the time of issue of electronics. However, the development of business and changes in the product line demanded to change the name and concept of the company.

We've seen the launch of car production, and had to create a new brand. Marketers have been tasked to create a memorable logo for the company and vehicles produced on site. The management has decided to arrange competition on the best logo for brand promotion, the main requirement of which was that the design was attended by a reflection of sense of speed.

The result of this competition has changed the company's name, the word Toyota is considered acceptable to the sick mark on the Japanese. The Japanese are also very superstitious, and the writing of the word requires exactly eight strokes in Japan, this number is considered a symbol of luck and brings prosperity.

Modern meaning a symbol of the company



Now the logo is more a symbol of the company, because in its original form on the product it is not used. But the Corporation uses its emblems, and all employees are issued badges with the logo image.

In the modern version of the logo consists of the Latin names of the company and three ovals, two of which symbolizes the trust between consumers and producer. The logo uses two colors – white and red.

Also if you look closely, the logo resembles the letter T, which is the first in the name of the Corporation (Toyota).
In simplicity there is more free space in the logo signify its global expansion and high potential.


It is believed that the company logo Тoyota has a great philosophical meaning and conveys to the consumer the idea of universal progress and positive development.

Advice 2: What does the name of the band Bi-2

Bi-2 is one of the most successful Russian groups 2000 years. His appearance is obliged to the two young people from Belarus – Shura and Leva (real name – Alexander Uman and Yegor Bortnik).
What does the name of the band Bi-2

From the history of the band Bi-2


Shura and Lyova met in 1985 in Minsk, where both were engaged in a theatrical Studio "Ronde". The origin of friendship was facilitated by the common passion for music. Shura studied while in music school, and Loew wrote good lyrics. In August 1988, Shura, together with other musicians, produces his first rock band. Originally it was called "Brothers in arms" and was later renamed to "the Shore of the truth." The group consisted of 15 people, but its composition was not stable. At an early stage in the history of the group neither Shura nor Loew did not venture to act as vocalists. Shura played on the bass guitar, but Loew still wrote the lyrics.

After not too successful performance at the rock festival in Bobruisk, the group temporarily broke up, but in August 1989, a new team, dubbed the b-2 – abbreviated "Bank of the truth – 2". Singers date steel Shura and Lyova. By the way, on their initiative was created Bobruisk rock club. Soon, in the home studios of Minsk, the band recorded its first album, "Traitors", which, however, was never published.

In 1991, Shura, and a year later, and left, moving to Israel. There they continue to compete, and even win first place at a rock festival in Jerusalem. Their collaboration continued in Australia, where Shura moved to relatives (though Loew joined him only 5 years later). It was there, in Melbourne, his friends managed to record a full length debut album of Bi-2.

On the crest of success


Soon the guys found out that their songs are actively spinning in the air of Russian radio stations, and in 1999 he came to Moscow. Their destiny changed by the song "nobody writes to the Colonel". The fact that it attracted the attention of Alexei Balabanov, who made it the main theme of the film "Brother-2". Due to the success of the film, the song immediately became a hit, and b-2 literally woke up famous. The second big hit of the group – the song "Silver" recorded, accompanied by a string Quartet.

Further, the students collaborate and write new songs with such popular groups and performers as "spleen" "CHajf" Brainstorm, Julia Chicherina and Diana Arbenina. Huge numbers diverge their albums "meow kiss me" (2001) and "Cars" (2004). In 2007, the group b-2 received the prestigious music award MTV Russia Music Awards in the category "best rock project". Today, a popular band b-2 continues an active concert activity and working on new albums.
Is the advice useful?
Search