Organizing the sale of stationery, keep in mind the specifics of this product. First, because of the small size of most stationery buyer, who came for the first time, it is extremely difficult to find the necessary goods. So you have to speed up and facilitate this process. Place on the shelves of large, colorful sign with a relevant graphic images of various kinds of stationery. So visitors will be much easier to navigate.
Secondly, position your products so that it was convenient to consider and to take. Large and the same type of goods (packing file covers for notebooks, printer paper, etc.) that do not need to carefully consider and to study their functional properties, put down. And small items (pencils, pens, erasers, scissors, etc.), the quality of which needs to be tested, put on the middle and top shelf.
Purchasing office supplies, the buyer pays attention not primarily on the appearance of the product and its functional properties. Therefore, for successful trading provide people an opportunity to get acquainted with the products. If you work in a store, place a paper sticker next to the counter, where are writing implements. Then each buyer will be able to test any pen or pencil and ensure that the selected model writes.
Place the stickers near the rack with staples. This will not only help to create a comfortable environment for the buyer, but also will significantly reduce the number of complaints about the quality of the product. The fact is that due to the specific chemical properties of the correctors, made in the form of handles, often set before the use. This complicates the extrusion means through a narrow aperture, so the corrector is not working. If you provide customers the opportunity to try out selected goods, and they find a copy with a defect, they will simply choose another.