Make a list of customers who could purchase goods. Before you register a company, it is necessary to find out the size of the market, which is going to work. Your list should receive the key players. To find them, will have to find a wholesale base, to talk to store employees. Wholesalers often dispense with advertising as over the years to work with a limited number of regular customers. To find all future customers think, who they serve, and communicate with their customers.
Find out the current procurement prices and other terms of supply. No matter what come to customers without the intention to conclude a contract. Now you produce intelligence. Can be presented as a representative of a company that plans to serve the region. Ask that not satisfied customers. Some information will gather. Some of them ask to bring the price and never tell me anything. Make sure that you communicate with the head of the firm. Say you'll be able to give good conditions, but it is necessary to estimate the volume of purchases.
Find suppliers, calculate and rate the margin. On the basis of the collected information can roughly estimate the volume of purchases. It will need to negotiate with suppliers. They need to get the best terms despite the fact that, as yet, are preliminary negotiations.
Tidy up the legal aspect of their activity. When it is clear how the profit is formed, known costs, it is possible to register a company and start working.
Make offer to your customers. After the 2nd step, you know, on what conditions they collaborate with other suppliers. Make a package of commercial offers that will allow you to stand out from the environment like. Use the weaknesses of your competitors. If a potential customers complained about the delivery time, can focus on the quality of this service. Competitors will not be easy to rebuild.
Advice 2: How to wholesale trade
Wholesale trade is a transaction when goods paid cash is not transmitted to the end user. It is intended for resale. As a rule, the object of the sale are whole of the consignment – large or small.
Think about what kind of wholesale trade you want to do. Gather as much information as possible, to do marketing analysis will identify the demand of the consumers.
Decide what target audience you can count on. That is, what consumers can use your products. It depends on a number of factors: saturation of the market, level of prices, service, convenience for customers (the location of your office, store, warehouse). Try to attract attention to the most profitable customers (retail and wholesale traders, store owners). Make every effort to establish good relations with them, be interested in working with you. Guide a competent advertising company.
Pay special attention to the range of offered products. Well, when the item is extensive, varied, but on the other hand a wide range is costly, which does not always pay off quickly (some items can stay, for example). Therefore, the basis of the item should be most popular and profitable product groups.
Carefully choose the suppliers of goods. Do not pursue cheapness, as in some cases it is a consequence of low quality.
The price level on your goods should not be higher than the market average, as it will scare away the bulk of the clientele. On the contrary, to the extent possible, try to they were cheaper than the competition. Even if the difference would be purely symbolic because it attracts customers from the point of view of psychology.
Pick a qualified personnel. Remember that the profitability of your business will largely depend on how officials talk politely with customers how to confidently and intelligently answer their questions. Also for clients it is very important how fast they serve (execute all documents, load the machine). So try to the office and warehouse were located close to each other in a convenient location.
Be sure to devise a system of motivation. Permanent and the most profitable customers should be given discounts on selling prices or deferred payment. Your task is to ensure that they were satisfied with the cooperation and not looking for another vendor.