Advice 1: How to attract customers to the clothing store

Shops clothing for every taste and wallet getting bigger. How to attract buyers in your? Consider multiple ways - from mass advertising to the Internet.
How to attract customers to the clothing store
Instruction
1
First of all, you should define the target audience of your store and think, who else in the future it will be possible for her to carry. Accordingly, all your work should be focused on these groups of people and their interests. The whole campaign to attract buyers should act on them.
2
The main means of attraction are:
1. the name, logo, window dressing;
2. the offer of goods or services from the competition;
3. mass advertising;
4. promotions - discounts, invitations to "buy from 9 to 13 discount 30%", etc.;
5. work with social networks and the Internet.
3
The name and logo and the design of your store should be catchy and well remembered by your target audience. To do this, they should cause its representatives and the positive emotions associated with your product.
4
It is worth shopping around your competitors and to understand that might want their (and your) customers. Maybe you need to expand the range? To arrange delivery of the goods for the house and to establish trade via the Internet?
5
Mass advertising, which you can use to attract customers depends on your financial possibilities - it could be on television commercials, and the "barkers", inviting the ladies to try something from the new collection. If funds is very little, is limited at least in simple awareness that the store is located at such an address sells women's and (children's, clothes.
6
Shop clothing are unlikely to lose much if will draw buyers discount card and offer discounts on clothes from last year's collections. This is only the most primitive and common ways of attracting buyers. You can be creative and offer customers something that they might like (discounts on movies in the new cinema, etc.).
7
The Internet today is "word of mouth". Blogs (e.g., livejournal) there is a community devoted to shopping devki_v_shope). Campaign to attract buyers may be in them, preferably not too obtrusive. Help thematic forums, groups in social networks. It is an effective and inexpensive way of attracting customers because social networks enjoy almost everything, and to organize a group or start a conversation on the forum pretty inexpensive (for this usually attracts freelancers whose services are inexpensive).

Advice 2 : How to increase sales of women's clothing

The number of sales in the store of women's clothes is not constant, it depends on many factors, including, seasonal. Do not expect that it will be large in periods after the holidays or during the holiday season. But other days you can increase sales of women's clothing using a few proven ways.
How to increase sales of women's clothing
Instruction
1
As found by marketers, almost half of the success in sales of women's clothes depends on the seller. Picking up the shop staff, try to appearance sellers conform to the goods that you offer. If the sellers will not wear a uniform, the clothing must be bought in your store. Youth clothing should sell younger girls classic, you can trust respectable ladies aged. And without exception, they should look neat and tidy, to be neatly combed. And, of course, the shop shouldn't be sellers male.
2
Great importance is the location of your store, its name and showcases. These are the factors that attract those who pass by, but is your potential buyer. Original title, reflecting the specific trade institution, its sign, stands out on the façade, comfortable and spacious entrance you will attract additional number of those interested. Identify in the shop, the point where the sight came to him of the buyer. Install a group of brightly dressed mannequins or do a installation using samples of goods.
3
The art of merchandising – the display of goods, submission on hangers and shelves will also help you to increase sales of women's clothing. Items of the same brand from the same collection position next, make calculations posters, and clothing or abuse on the sets, facilitating its selection of shoppers.
4
If brands a lot, think of goods by commodity brands, colours or sets. Use of colour, attention to clothing, posted in the hall. Make sure that the hanger with the merchandise was hung not very tight and buyers could easily remove and to consider your favorite thing.
5
Note that in the trading room always smelled good, use popular perfumed smell, which will then cause pleasant associations your customers and stimulate their desire to come to you. Even a pleasant, quiet but dynamic music can inspire a woman to buy.
6
An additional incentive for your customers would be a discount, especially cumulative. Arrange periodic sales and promotions. The complex of these actions will allow you to attract loyal and new buyers to your store, to steadily increase sales of women's clothing.
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