Advice 1: How to name the sheets

The opening of the store is a good way to gain valuable experience in the conduct of their business. However, to achieve success, you need to understand not only product quality, but also in marketing. For example, to select the correct name for the store.
How to name the sheets
Instruction
1
Trade linens, - fairly common kind of business. Therefore, the main task is to find for a new store unique and original sounding name. To avoid repetitions, carry out a thorough competitor analysis. Information about product availability and pricing will not prevent, however, the focus at this stage is to collect a database of already occupied names. Subsequently there are two options: to build up (to invent, an entirely new market name) or to mimic (to create a brand with the elements of imitation of existing (for example, "Belle Pastel" instead of "Belpostel").
2
To the name of the store was recognizable and attractive, you must study the audience and to create a portrait of a potential buyer. In this case, the main core of visitors will be women aged 25-45 years. Accordingly, the name could be more tender, feminine, associated with home comfort, family, warm relations. For example: "Sweet dreams", "Soft dreams", "Cozy morning", etc.
3
After you decide with the semantic part of the name, you go to its structural features. Decide how many words or syllables must contain the language will be written. If the product range is of foreign manufacture, high quality, exclusive - are justified more "luxury" title. For example, "BonTone", "Elite nights", etc.
4
The next step should be compiling a list of suitable names store. Write out all the words that are appropriate for the previously generated criteria. Ask them to join this process. After the ideas over, proceed to the analysis of each option.
5
Rate each word from the standpoint of compliance with the marketing idea, sound when spoken aloud, the ambiguity of perception.If you are planning in the future in addition to open an online shop, it is best to register a domain name corresponding to the name of the physical store.

Advice 2: How to register the name of the store

Even if you called your shop "Victory," trouble can come unexpectedly. When your competitor opens a store with the same name and registered it as a trademark. In this case, you will have to change not only the name, but it is likely to explain to the competitor regarding the use of his property. After all, any trademark is the property. How to register the name of the storeto save yourself from possible consequences for its business and property?
How to register the name of the store
Instruction
1
If you have registered the PI, the sign outside your store , you must specify not only its name but also the egrip and INN. In addition, the name of your store (for example, SP of nightingales Shop Cheburashka egrip...was...) you will need to provide more SP and check registers. Of course, as an entrepreneur, you may not register its trademark in FIPS (Rospatent), but it is better to do it in order to avoid subsequent litigation with the real owner.
2
Please note that the name of the store, in that case, if you decide to register a legal entity must register as a trademark, even if your LLC has a different name.
3
Refer to the RF Law "On trademarks". Choose it for your store this name to FIPS you are not refused registration as a trademark.
4
Contact FIPS with application for registration of your trademark. The application shall attach the following documents:
- a picture of your trademark on paper and electronically in the prescribed formats;
certificate of sole proprietorship/LLC (certified copy);
codes of statistics (certified copy)
- receipt about payment of state duty.
5
Prepare for that consideration of your application for registration and grant of a patent can take up to 1.5 years. During this time will be delivered the following procedures:
- the procedure of formal examination (identification of conformity of all documents submitted to the validity and correctness of their compilation) – up to 1.5 months.
- examination of the designation (identifying the identity and similarity of the trademark previously declared or registered, and check for the absence of certain grounds specified in the Law "On trademarks", which may prevent its registration) – the term is not limited.
6
Will receive a trademark certificate. The term of the exclusive right to a trademark is 10 years, but can then be renewed an unlimited number of times.

Advice 3: How better to call the shop

The development of the names of the shops engaged couple to which you can go that you offered several options, one of which you register. If you plan in whatever was to come up with a name for your shop yourself, get creative and start to look for suitable options that will be a resounding and memorable.
How better to call the shop
Instruction
1
First and foremost the store name must be consistent with his range, pronunciation should not only sound, but also easy to remember. So you had to choose from, conduct a survey of potential customers in the area where you plan to open a shop. For interview invite a small group of students. You only need to interview those for whom created store. For example, if you open point for the sale of household appliances, to interview all possible age groups. If the trade is directed to sell the fashion brands of women's or men's clothing, interview people of working age who are potentially ready to take advantage of your range.
2
Visit all outlets selling the same range. Check out the name of the stores from your competitors. Spend a few minutes at each store and see which outlet comes to most buyers.
3
Analyze the data of the survey, and their trip shopping. All of the titles that you plan to apply, write down on a piece of paper. If you open a flower shop, the best option is to call it to a potential customer once an Association with a range or focus. For example: "Astra", "Jasmine", "Bell", "White rose", "Black Tulip", etc.
4
Women's clothing store is possible, but it is not necessary to call a female name, especially do not need to give him the name of a famous European brand. The name must be unique, so once the buyer had bought the goods in your shop and never forgot where he made such a good purchase.
5
Shop can be called by the names of fairy tale characters that are most known to modern kids, for example, "Luntik", "Leopold", "Tom and Jerry", "Carlson", "Mater" or give the shop the name of the famous cartoon "Well, pogodi", "Maya the Bee", etc.
6
Furniture store name so that one name told buyers about stylish, high quality and inexpensive furniture. For example, a "Furniture Style", "Euro-standard", "Comfort", "Comfort".
7
Consider all that you have written and select one name, which in your opinion is the most beautiful and sonorous.
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