Advice 1: How to promote a children's clothing store

Are you planning on opening a kids clothes store? Pre-take care of its promotion, from the first day by ensuring an uninterrupted flow of customers to your store. Correct display, skilled sellers, is a timely and thoughtful marketing campaigns will bring you success.
How to promote a children's clothing store
Instruction
1
The owners of the new store must simultaneously solve two problems – to provide the greatest possible number of potential buyers in the shortest possible time to turn new visitors into regular customers. Developing a program of promotion, keep in mind both of these strategies.
2
Consider co-branding programs. You can share advertising leaflets and brochures with women's clothing stores in the same price category. Invite the cooperation of restaurants, children's art centers and Wellness centers. Not only can you spread out the advertising, but also to organize joint events, festivals, presentations, competitions.
3
Create your own website and sign in to your social networks and urban forums dedicated to families and children. This is where you can communicate freely with clients, both actual and potential. Find the staff person who will provide daily communication with the online audience. Note that these forms of communication work only with the continued and active support.
4
Creative approach to advertising his store. Don't waste money on articles and TV shows. Better tie friendly relations with editors and journalists of publications. Instead of paying advertising space in cash, offer to barter. You can provide clothes for filming with children in exchange for free advertising.
5
Interesting and inexpensive option of advertising edition of its magazine. To create it, both independently and together with partners. Circulation-1000 copies does not require registration. However, the publication must be beautiful and interesting. Not reprint someone else's material – create your own. Interviews with customers, description of the collections, announcements of sales – more informative than the publication, it is interesting and useful for buyers.
6
Consider a system of discounts and bonuses. It is not necessary to give out discount cards to everyone. Limited edition print and issue cards favourites. It is possible to organize private sales and extra events. Try to bring the forgotten format of the commissary. Open the Department, which will take on the implementation of clothes purchased from you earlier.
7
Create in your store club atmosphere. Try to meet for regular customers. Invite specialists of partner companies – for example, a family counselor or nutritionist from the medical center. Moms with kids in need of interesting leisure – providing it, you will gain regular loyal customers.

Advice 2: How to promote a store

A year ago you opened a store. First, buyers were little and you thought about you just yet, no one knows. But now a year has passed, and they became little more. Your sellers are qualified, you work seven days a week, the place seems to be good too... Why not a little customers? And how to spin?
How to promote a store
Instruction
1
First, what is your range and how it relates to the place where you are located? It makes no sense to open in the exclusive area of the store, for example, and cheap lingerie. In some cases, changes range is enough to increase the flow of customers. Consider that you are actively buying in the last month, and I didn't buy at all. From the latter should refuse - profit, it still does not work. As for the most running goods, you can try to take them to the counterparts of other companies. Let's say you take the cheap tights you have they are the two manufacturers. Order your the same, but the two firms.
2
The store could use some advertising. Advertising a lot of ideas, the easiest and most inexpensive advertising on the asphalt. 100 meters from your shopand write on the pavement a short announcement, such as "Inexpensive and stylish lingerie. Shop "Maria". After 100 meters". A good option would be a similar sign with the arrow if the store is located in the yard.
3
Some shopam helping promote via the Internet. You can make a website shopand you can just place ads. It will not be too expensive. The effect can also give flyers, however, have to monitor the integrity of the promoters or to recruit friends: where is the guarantee that your paper will not appear in the nearest trash can?
4
It is important to take care about the atmosphere in the shopis going to Look to sellers: if they faithfully work? Are they friendly with customers? Very frustrating when in the storee talking to you rude. Unpleasant and unwanted molestation - not all buyers love it when sellers literally go behind them and break something slip. Best staff - unobtrusive and friendly.
5
There are many ways to promote the store, but what better suits you - it is sometimes difficult to determine. To decide on the method, look to the competitors: why I go to them, and to you not? what you are missing compared to them? Purchase the same goods, enter the same practices of customer service, offer a new service - for example if you sell jeans, it is a good idea to fit jeans on growth. To many people the jeans are long, they will be extremely convenient to shorten them right in the storee. And all that you need is a girl with a sewing machine, able to sew neatly.

Advice 3: How to promote a new store

Today on the Internet there are a huge number of chain stores, creating enough healthy competition in the market of virtual sales. The number of stores is growing daily, so even the old online stores it becomes increasingly difficult to retain visitors. Even more difficult for the newcomers, for whom every visitor is important. Are there ways to efficiently promote an online shop?
How to promote a new store
Instruction
1
Provide in terms of developing your network of the enterprise section to promote the store in the search engines. Without this promotion, buyers can wait for years. It does not matter that you have low prices and a wide range of products, because this one never can find out.
2
Understand for themselves the difference between the promotion of the online store and promotion of normal (narodowego) of the site. In either case, the milestones may be similar, but the principles will be different. The main difference is that your store need not just any visitor, but one that would later become the buyer of your goods or services. Thus, the methods of promotion should be "adapted" to the target client that will require a more painstaking and complex work to optimize the store's website, customize, source code, layout, content, resource content.
3
Start your promotion of the store on a wide range of final goods. This method is good for new online stores that do not have wide popularity. Below the store alone went up in search engines on the most popular requests, he should turn out avtoritet, to have sufficient audience to be discussed on the forums, etc. To assess the credibility of the project, use such technical indicators as "thematic index of citing (TIC) and PR (PageRank).
4
Use a second method of promotion: we are on the list of goods for low-frequency and mid-frequency queries. This method works for resources that have some notoriety and weight indicators TCI and PR. Requires some minimal but steady number of buyers and the relatively long lifespan of the enterprise network.
5
If your online store has gained strength, but you plan to expand the number of buyers and turnover, use of promotion to high-demand. Using this method will require a complete setup of the website of the store from the main to the deepest page of the website.
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Choosing a particular method, please note that we do not recommend the promotion of a brand-new Internet shop on the second or third principle. This can require a substantial budget for works and external advertising. In addition, getting high on some search engines, the site can get under the filter, or even "ban" in the search engine from which you need a special way to withdraw, incurring new costs.

Advice 4: How to promote a cafe or restaurant

The restaurant business brings a good profit, if everything is properly organized. You need to consider every little thing to look perfect. To promote a restaurant or café is not too difficult, if you know what you need for a successful start.
How to promote a cafe or restaurant
Instruction
1
First and foremost, hire a designer. The main thing here is to splurge and hire a real professional. The first thing the client sees, going to your restaurant or café, it's interior. Everything has to be neat, nice, definitely a white tablecloth on the table and perfect cleanliness. People come to you to relax, eat and talk, let them be comfortable. Be sure to make a separate VIP booths, where people could retire to a quiet dinner and talk about what others should not hear.
2
The second thing that sees the customer coming to the restaurant or café, is the staff. You must have an outgoing, educated, preppy girls and boys from 20 to 25 years, which was perfect for the role of waiters. They have a right to talk, to be beautiful in appearance, good service to customers, work quickly, be helpful, not to argue with the visitors. The courteous staff will help to promote the restaurant and attract new customers.
3
Go to the restaurants of competitors. Make a note of the pros and cons of interior design, kitchen, workers. View menu that they offer. Rate the variety of food and pricing is very important.
4
Prices for service in a café or restaurant should not be sky-high, but too low prices is unacceptable, if you do not want your place was like a cheap diner. Focus on competition, if your prices are on the level, but you have to prove that your restaurant is better and that he deserves respect customers.
5
Make a varied menu. Let visitors have a possibility to order not only a variety of French dishes, but also ordinary dumplings. Remember that some may leave the gym, just because you did not understand one word in the menu that they offered. Not all will be to ask what made.
6
The chef is the most important thing in the restaurant business. Only really good food can make a random customer permanent.
7
Music is very important. Best of all, if you have certain days will be live music.
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Your restaurant looks perfect? It is time to attract customers. Start the action with discounts up to 15% on any occasion, not just. For example, Christmas discounts, discounts for March 8, the day of the student, and so forth, holidays very much. Be sure to order a good sign, place banner ads around the city, advertise in local TV channels, order a promotional laudatory article in the newspaper. Be sure to print colored ads, let them put up all over town, print flyers, which the students will be handing out on the street. Also, in attracting customers will help a personal website on the Internet, which is made by a professional. Is your business card, on a site is not worth saving.
Note
The best advertisement - living advertisement. People believe more to those who have already visited your cafe or restaurant and has received an unforgettable pleasure.
Useful advice
When the promotion is passed, expect a large influx of customers a little more than a week. And then do not hit the face in the dirt, your task is to these customers became regulars and recommend your restaurant to friends and acquaintances.

Advice 5: How to promote the brand

Bright and well recognizable brand always attracts buyers. Promoting to market a product, its manufacturer or distributor always thinks about how in a short time and with minimal cost to make the trade mark is well recognizable.
How to promote the brand
Instruction
1
Before you unleash the trade mark, it must be created. It is the stage of creation of the brand lays the foundations for its subsequent successful promotion. Start by selecting name, it should sound great and well remembered. The combination of sounds should cause positive emotions. Don't choose the brand for too long or difficult to pronounce name.
2
Be sure to register your trade mark. If you are planning to have own Internet-resource devoted to your product, don't forget to register a domain name. It is very simple via the Internet. Thus, the cost of domain registration in ru zone does not exceed a few hundred rubles.
3
To brand think bright sonorous slogan. This is important because pretty catchy slogan encourages people to buy relevant goods. Creating a slogan, aim for a specific target audience for which it is designed, it will significantly increase its effectiveness. The last step in branding is creating a logo. It needs to look good and to be understandable to the target audience.
4
Having described the work that you have created the Foundation for the successful promotion of the brand. Now you need to start to correctly promote your product on the market. Much here depends on the type of product, but basic principles don't change. There are two main ways of brand promotion: using advertising and public relations. It's two different methods working for a common goal – to capture as much of the market.
5
Recognize the difference methods. Using advertising, you are praising your product, describe its advantages, and convince the buyer that buying this product is the most correct choice. While advertising your brand does not allow simultaneous criticism of a foreign – buyers really do not like. In the campaign the rule: the massive, the better. You must convey to a potential buyer information about your product in Newspapers, on television, through radio broadcasts. In the case of PR, everything is different.
6
Promoting your brand with PR, you play the people's interest in rumors, scandals, secrets. For example, you produce some kind of electronic device. Let journalists hearing about what your lab was broken into and unknown attackers tried to steal a prototype of your product. It doesn't matter that it was not really – the essence of PR is not in the truth, and to attract interest. Depending on what product you are going to market, come up with ways to attract interest of potential buyers. It is important to your product we talked, argued that he was at the hearing. It does not have to aim for the hype – let's talking about it not so much, but constantly.
7
Again, rate differences of methods: advertising Intrusive and noisy, trying to penetrate to the consciousness of the consumer through possible loopholes. The PR exploits the natural interest of man to his scandalous, mysterious, interesting. If the acting is at times repulsive, the PR, in contrast, allows a very subtle and unobtrusive to bring in the consciousness of the consumer the necessary information about your product. After evaluating all the pros and cons of these two methods, you can choose the most suitable option for you and in detail to work out its details.
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