The advantages of the online store

Trading on the Internet has many advantages. Here you can save on the rent for the real stores, there is no need to hire a large number of employees you can quickly respond to customer inquiries or quickly change the range.

Apart from this, the online store can be located anywhere: in Moscow, Saint Petersburg or any other city. Online shopping are not binding on territorial location. The advantage is the fact that in order to open an online store will suffice and a small amount of cash. Just less than to open a real store. Well, from a legal point of view these types of entrepreneurship are equal before the law. And accounting statements, accounting documents are no different. For tax authorities it also doesn't matter, the Internet is a shop or premise: taxes are the same, the tax system too.

What to sell in online store

In order to start this kind of business before to open Internet shop, you need to decide what to sell. There are several options:

The first option is to sell standard products: books, CDs, mobile phones, gifts and so on.

Another option – trade the products in which you are familiar. For example, if you are well versed in the pharmaceutical industry, it can easily contain the Internet pharmacy to sell medicines and medical equipment.

And the last option – sale of new and risky products. To choose such products, based on various studies in different markets and their own judgement. Many entrepreneurs in Russia and other countries were able to implement their plans and created a business bringing a good income. But every day untapped niche of entrepreneurship decreases in volume.

Types of online stores

Like real stores, online stores come in different types. Selecting the appropriate type will be the next step if you decide to open an online store.

The first type is a full - fledged online store. These stores possess a physical office, warehouse premises, service, staff, website and so on.

Some lightweight online store. Usually these shops do not have physical address, work through your site and operators of receiving and placing the orders. By the way, operators may not be, in this case, requests for purchases are made via the electronic application form. After taking the Manager acquires the product from other sellers and provides it to your buyer. This kind of store does not involve the rapid development, it is generally static and stable, requires no special customer service.

And finally, you can open the online store in addition to the real. To be sold mainly through the official website of a real store, but often from one seller there are several official sites.

How to create a website for an online store

So, you have decided to open an online store, then the next step is to create a website for him. There are also several options. First – create own website: the website is created or the owner of an online store, or his acquaintances, friends. If these individuals are not professionals in creating websites, it is harder to follow the timing of a site and its quality.

If this is not an option, you can turn to professionals and buy the site. Today, thanks to the same Internet, you can find the corresponding artist and order his creation of the website, providing all the necessary data and requirements for registration. The second option is more expensive, but the owner will not have to regret it.

In addition to the cost of creating a website for an online store, you need to spend little money on a domain name and hosting, which is about 400-600 rubles per month in the aggregate. It is inexpensive, so these costs will be covered by income, but the website will always be available to potential buyers.

Employees online store

To open the online shop is lightweight, it will be enough staff of 25-30 people, great experience from them is not required. Employees can be operators call center managers, working with the goods, via courier, it support website. In the initial stages of an acute need exists only in the operators and managers. Courier delivery may be assigned to specific companies involved in shipping and transportation, or you can use postal services. The last option is acceptable, mainly in the deliveries of goods to different parts of the country, if the delivery is carried out within one or more cities, faster and more convenient to use the first option. In the case of migrating an online store to full service total number of employees will increase from 30 to 80-100 people.

Arrangements for the payment of goods in online store

There are various kinds of guarantees that the obligations of the parties. For payment via Internet by using e-wallets created on the bases WebMoney, Yandex.Money and so on. This type of payment is convenient in orders for large amounts of money, saves time and effort. But electronic payment systems Commission charged for money transfer, interest the systems differ.

Sometimes in relations of purchase and sale involved the banks, performing the operation "Buying on credit", but this requires a separate contract with a particular Bank. In General, the operation is very convenient, as for the person who opened the online store and the buyer.