How to open an office in another city

The opening of a representative office in another city is an important step to enhance credibility of the firm. With the right approach, creating your office in a new region will allow you to reach a new market, enhance communication, improve reputation and create new jobs. But it is a serious risk - because the expansion of the corporate geography requires huge costs.

Instruction

The first is to go to a particular city. Ride can deliver you a lot of fun; in addition, if you lived in this town before, for a long time, a lot could change.

Find businessmen who are interested in your firm's services. Can offer them significant discounts - because in a new place you need to start with a clean slate. It is important to enlist the support of several influential people - this will start word of mouth, attracting to you the customers.

Find out more about your competitors. They should not be underestimated - after all, they are familiar with local realities, have extensive contacts and client base. Try to establish friendly relations with them - of course, they are unlikely to be pleased with your initiative, but even neutrality is better than open confrontation.

Find a potential supervisor of your branch. He should have knowledge of the local market - this will allow you to not waste months or years at the start. If he is a native of the city, it will play your business helps potential customers the effect of work "Association".

Only together with employed by the leader of the mission you need to look for office space. His knowledge of the city will help to choose the most suitable area. The task of selecting a staff, are best addressed together, too, as you'll be able to assess his skills and at the same time show your confidence.

An important step is the compilation of regulations and rules of transfer of accountability. The use of the corporate CRM can simplify tasks. In addition, you will be able to influence the customer service from the main office in normal mode.

Note

Perhaps more beneficial would not open their own office, and finding a partner who will represent your company in the region for percentage of transactions. You can even entrust this mission to the competitors, make them your friends. They will be ready to go for it, to prevent the creation of your permanent office.

Useful advice

CRM - system of customer relationship management. It allows you to automate transactions, to remind you of your current tasks, meetings, conversations. The most famous system in Russia: AmoCRM, "Bitrix24"

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