Advice 2: How to open a jewelry store
Main customers jewelry are young women, which does not chase fashion. They buy a beautiful product, but not expensive. Therefore, the opening of the jewelry store is a good way to make money. Of course, before you read all the disadvantages and benefits of this business and also learn where to purchase the product.
The attractiveness of the business
The jewelry store can open, even for inexperienced entrepreneurs. But it is not all advantages of this business, let's consider them:
1. Rent small spaces will not require large expenditures.
2. To buy the goods yourself, you don't need special equipment, knowledge, skilled personnel.
3. Jewelry is a small-sized product, so I'll need to rent a large room.
4. A business process is simple: purchase the product, to exhibit, to sell. To pay tax and produce the necessary expenses.
5. Selection of suppliers is huge. It is possible to order the jewelry wholesale from China. Sometimes the margin on goods is up to 500 percent – the benefits are obvious!
Where the same without them! Jewelry is sold everywhere: in the subway, in tents, in stores and shopping malls. But do not assume from the business unprofitable. After all, you don't need to spend money on serious advertising. So you will find its customers, it is only necessary to pay attention to the beauty and quality of the product.
Before opening the store, study the market, but rather a range of competitors.
The most demanded niche in this business - youth jewelry, various hair ornaments, watches and so on. Also in his jewelry store you can start selling the handwritten material for creating ornaments, such as beads. This way you will attract more buyers.
Suppliers and range
This stage can be called before opening the jewelry store the most difficult. Although it will depend on the profitability of the business.
If you chose Russian suppliers, it is more convenient: you can evaluate the quality of products, to see him immediately before the acquisition, to touch. But here's the downside: the price of goods is higher. But Chinese goods are cheap, but the quality sometimes leaves much to be desired. Here you never know what you get. But if you're lucky, you find a supplier with a quality product with which you can further always mutually beneficial to cooperate.
Products can be ordered from abroad. But keep in mind that the received product may differ from what you saw in the photo.
Premises, equipment, personnel
A large area is not needed. Walk into any jewelry store - usually they are always small. The ideal option would be the opening of a store in the Mall. There is a large cross, someone interested in the shiny ornaments.
Sellers should hire four that they worked in a pair of "two by two". If you need an accountant, hire it outsourcing arrangement. If you have enough knowledge, you get the bookkeeping themselves. A janitor and a security guard, usually available in shopping centers.
Of equipment you'll need beautiful Windows and office. Visitors should be convenient to consider decorating.
How to attract clients
The conventional methods of advertising to attract customers:
- Pay attention to the sign of the store, the product packaging.
- Provide actions, for example, "if you buy two rings, the third in a gift". About them spread the word inside a shopping Mall, you can hire someone to distribute flyers.
- Normal sale clients also love.
Finally, I would like to note that in Russia the profitability of this business is quite high. For jewelry there is always demand all year round it sells well. Of course, in the first month do not expect huge profits, such a beautiful and promising business on average pays for itself in six months.