You need to conduct a marketing study of that segment of the market in which you expect to make a profit and think how to promote your product. If you have the opportunity, use your hand, but if you have the finances, hire a research company. What are the questions to ask respondents? Who are the competitors? And what they have to offer? Why their goods are bought by potential consumers?
Now we need to figure out how to Supplement consumer the quality of your product. Here it is necessary to take two steps. Compare your merchandise with products quality of competitors. And the second step is to try to convince that you are the best. This trick will allow you not to think about how to promote your product. And the target audience will understand what your products are cheaper than that available in the market.
Select your ad strategy. It all depends on the goodsthat you will offer. It can be advertising in the media, but if the product is highly specialized, is relevant only for direct advertising to end consumers.
Developing the public relations campaign. The difference of PR from advertising is the fact that a lot less costs involved. But such work must be planned. That's why usually they are planned for just a long period of time – approximately six months or a year.
Develop a strategy for the promotion of goods online. The Internet is one of the most low budget cost advertising media. And of course, keep in mind your target audience about your proposed product.
Develop and implement branding. For the promotion of goods you must establish a frequent contact to your target group with the brand. Contact may be visual. After all, Internet promotion is one thing, and the creation of the virtual office is another. You must make your site very informative, pretty easy from the point of navigation and available to search engines.
Create informational bursts. Often as possible free of charge and take cover in the pages of both electronic and paper media. So you know how to promote your product to cause sincere interest of the press release is not only the end user, but even editors of Newspapers and magazines.
High quality compilation releases in full, depending on how fast you spin
Advice 2: How to promote your company
Starting to turn around the company, it is important to define three component parts of the marketing policy. Answer the questions: what to produce for whom to produce, what your products differ from competitors ' products. When you get answers, you can begin promotion.
You will need
- brand book, a list of industry and business, media, computer, phone
Develop a brand book, which describe the concept of their company and key products or services that it offers. Don't forget to compile a portrait of the target audience with demographic data and consumer preferences. A similar study can be purchased at major marketing agencies, but it is preferable to develop yourself. Only in this case the consumer niche will be defined as accurately as possible. In addition to these data in a brand-beech should find the display the competitive advantages of your products.
Make a list of the media that enjoys the attention of the target audience. Find a way to make friends with journalists and editors working in these publications. When you develop newsworthy and make them on the basis of press releases, communication with press will be very handy.
From time to time invite journalists to a press conference. To visit your event, organize them correctly. The alignment may be: 10-20 min. - official part, a half-hour - buffet, during which workers of a feather and ether will be able to communicate with each other, they love it very much.
Don't forget to prepare for journalists ' information folder. Usually it is electronic media with a copy of the brand book of the company that is hyping, interviews with its Director and specialists responsible for the main departments. Also an information folder should contain professional photos or other images that would be able to illustrate your newsworthy.
Promote the company through reviews and expert opinions of the owner of the business handed out to the correspondents business, analytical, industry media. Order when writing editorial material or review articles journalists appealed to you about yourself should periodically remind.
Call, ask what materials are planned in the next room. Ask, can there be something useful in terms of information etc. do Not be afraid to seem Intrusive. As one famous American advertiser bill Bernbach, the biggest risk is the risk that go unnoticed.
Without a clear understanding of the portrait of the target audience to start promoting is not recommended. Blur potential customers is not compatible with the targeted advertising message.
Promote your company using low-cost marketing. It relates to PR, marketing, rumors, and cross-marketing.