You need to conduct a marketing study of that segment of the market in which you expect to make a profit and think how to promote your product. If you have the opportunity, use your hand, but if you have the finances, hire a research company. What are the questions to ask respondents? Who are the competitors? And what they have to offer? Why their goods are bought by potential consumers?
Now we need to figure out how to Supplement consumer the quality of your product. Here it is necessary to take two steps. Compare your merchandise with products quality of competitors. And the second step is to try to convince that you are the best. This trick will allow you not to think about how to promote your product. And the target audience will understand what your products are cheaper than that available in the market.
Select your ad strategy. It all depends on the goodsthat you will offer. It can be advertising in the media, but if the product is highly specialized, is relevant only for direct advertising to end consumers.
Developing the public relations campaign. The difference of PR from advertising is the fact that a lot less costs involved. But such work must be planned. That's why usually they are planned for just a long period of time – approximately six months or a year.
Develop a strategy for the promotion of goods online. The Internet is one of the most low budget cost advertising media. And of course, keep in mind your target audience about your proposed product.
Develop and implement branding. For the promotion of goods you must establish a frequent contact to your target group with the brand. Contact may be visual. After all, Internet promotion is one thing, and the creation of the virtual office is another. You must make your site very informative, pretty easy from the point of navigation and available to search engines.
Create informational bursts. Often as possible free of charge and take cover in the pages of both electronic and paper media. So you know how to promote your product to cause sincere interest of the press release is not only the end user, but even editors of Newspapers and magazines.
High quality compilation releases in full, depending on how fast you spin
Advice 2 : How to find clients advertising Agency
The advertising business is one of the most interesting, but at the same time, and difficult areas. However, finding new customers is not so difficult, much more difficult to hold them and move further in the category of permanent.
Advertising Agency – a special kind of business. Deciding to work in this segment of the market, be aware of high competition, forcing to constantly come up with new ways of self-positioning, attracting and retaining customers. To find new customers, you first need a clear idea of what services can offer the Agency and what they can be the most popular.
First, you need to determine is, Il the Agency preferences by types of business (e.g. construction, restaurants, IT). Then you need to decide what the budgets and time they focused short-term promotional projects, long-term advertising campaign, one-off work on the creation of promotional materials, etc. depending on this you can make a portrait of a potential client. For example, small budgets and the amount of work normally required of different startups, long-term projects often bought successful companies, and in anticipation of major exhibitions almost all require the development of promotional materials for distribution to visitors.
Having defined the activity and the desired budget, you can begin to direct the search. For this fit an ordinary search engine. Enter a collective description of a potential client, for example: mini-hotels in Moscow, Moscow restaurants, web Studio, etc. Next, you need to view all the results and generate a database of contacts that can be passed for processing to the sales Manager.
Another good way of finding customers for the advertising Agency are a variety of affiliate programs. One of the most effective options for such cooperation is the work of an advertising Agency in tandem with web-design Studio: our client offers comprehensive solutions to its problems at the best price, which almost always gets approved.