Advice 1: How to promote products online

Promotion on the Internet requires an integrated approach. To obtain a significant result, you should use all aspects of the development of the Internet business: SEO, SMM, advertising, affiliate programs, videos, and more.
How to promote products online
Instruction
1
First, create a website. Depending on the specific format and your goals its structure may vary. For single products the most suitable option is a landing page or marketing resource. That is the site of 1-2 pages that outlines the key benefits, listed reviews, information about discounts and bonuses. Get a professional landing page you can have web-studios.
2
Then pick up the main keywords that fit your product. For example, you sell Goji berries for weight loss. In this case your keywords will be "buy Goji berries", "how to lose weight", "how to lose weight with berries" and so on. Pick up the maximum number of keywords.
3
Order your professional optimization resource. In addition to properly written content, this process involves a lot of other activities. For example, improving behavioral factors. If a search engine sees what the user long enough are you on the page, I believe its quality and actively raise at the top position.
4
Then, create groups and profiles in social networks. This plan should not limit yourself: use all available resources. VKontakte, Odnoklassniki, Twitter, Facebook, and so forth sign up in each social network and the most detailed description of a product. Hire a social media Manager who will promote and promote each individual page.
5
Use contextual and banner ads. In the first case, useful keywords, selected in the second paragraph. Just specify them in the target list, and you will get many interested customers from the search engines. For banner advertising, pick up a themed site, order your image, please contact the resource managers and offer to buy their advertising space.
6
Use the services of affiliate programs. Put a substantial reward for people that will lead users to your website. for example, you can sell a product for 1000 rubles, and partners to give 300 per sale. Your unit profits decrease, but the total income will increase significantly.
7
In addition, you can use any alternative or innovative ways. For example, to create a viral video and upload it to YouTube. The users themselves will distribute it on the network, and you will get interested customers. You can also use the competitions or any other events.

Advice 2 : How to promote a store

A year ago you opened a store. First, buyers were little and you thought about you just yet, no one knows. But now a year has passed, and they became little more. Your sellers are qualified, you work seven days a week, the place seems to be good too... Why not a little customers? And how to spin?
How to promote a store
Instruction
1
First, what is your range and how it relates to the place where you are located? It makes no sense to open in the exclusive area of the store, for example, and cheap lingerie. In some cases, changes range is enough to increase the flow of customers. Consider that you are actively buying in the last month, and I didn't buy at all. From the latter should refuse - profit, it still does not work. As for the most running goods, you can try to take them to the counterparts of other companies. Let's say you take the cheap tights you have they are the two manufacturers. Order your the same, but the two firms.
2
The store could use some advertising. Advertising a lot of ideas, the easiest and most inexpensive advertising on the asphalt. 100 meters from your shopand write on the pavement a short announcement, such as "Inexpensive and stylish lingerie. Shop "Maria". After 100 meters". A good option would be a similar sign with the arrow if the store is located in the yard.
3
Some shopam helping promote via the Internet. You can make a website shopand you can just place ads. It will not be too expensive. The effect can also give flyers, however, have to monitor the integrity of the promoters or to recruit friends: where is the guarantee that your paper will not appear in the nearest trash can?
4
It is important to take care about the atmosphere in the shopis going to Look to sellers: if they faithfully work? Are they friendly with customers? Very frustrating when in the storee talking to you rude. Unpleasant and unwanted molestation - not all buyers love it when sellers literally go behind them and break something slip. Best staff - unobtrusive and friendly.
5
There are many ways to promote the store, but what better suits you - it is sometimes difficult to determine. To decide on the method, look to the competitors: why I go to them, and to you not? what you are missing compared to them? Purchase the same goods, enter the same practices of customer service, offer a new service - for example if you sell jeans, it is a good idea to fit jeans on growth. To many people the jeans are long, they will be extremely convenient to shorten them right in the storee. And all that you need is a girl with a sewing machine, able to sew neatly.

Advice 3 : How to promote a new store

Today on the Internet there are a huge number of chain stores, creating enough healthy competition in the market of virtual sales. The number of stores is growing daily, so even the old online stores it becomes increasingly difficult to retain visitors. Even more difficult for the newcomers, for whom every visitor is important. Are there ways to efficiently promote an online shop?
How to promote a new store
Instruction
1
Provide in terms of developing your network of the enterprise section to promote the store in the search engines. Without this promotion, buyers can wait for years. It does not matter that you have low prices and a wide range of products, because this one never can find out.
2
Understand for themselves the difference between the promotion of the online store and promotion of normal (narodowego) of the site. In either case, the milestones may be similar, but the principles will be different. The main difference is that your store need not just any visitor, but one that would later become the buyer of your goods or services. Thus, the methods of promotion should be "adapted" to the target client that will require a more painstaking and complex work to optimize the store's website, customize, source code, layout, content, resource content.
3
Start your promotion of the store on a wide range of final goods. This method is good for new online stores that do not have wide popularity. Below the store alone went up in search engines on the most popular requests, he should turn out avtoritet, to have sufficient audience to be discussed on the forums, etc. To assess the credibility of the project, use such technical indicators as "thematic index of citing (TIC) and PR (PageRank).
4
Use a second method of promotion: we are on the list of goods for low-frequency and mid-frequency queries. This method works for resources that have some notoriety and weight indicators TCI and PR. Requires some minimal but steady number of buyers and the relatively long lifespan of the enterprise network.
5
If your online store has gained strength, but you plan to expand the number of buyers and turnover, use of promotion to high-demand. Using this method will require a complete setup of the website of the store from the main to the deepest page of the website.
6
Choosing a particular method, please note that we do not recommend the promotion of a brand-new Internet shop on the second or third principle. This can require a substantial budget for works and external advertising. In addition, getting high on some search engines, the site can get under the filter, or even "ban" in the search engine from which you need a special way to withdraw, incurring new costs.

Advice 4 : How to develop online shop

Development requires work in four directions. It is the creation of a database of potential customers, translating them into real buyers, increase average purchase and average number of purchases per period. To solve each task you have to create a separate system.
How to develop online shop
Instruction
1
Create on the website "grounding" page. Potential customers can be compared to hang-gliders flying around the earth and see where you can land. Similarly, people are looking for useful in online. If they do not buy anything in your store, is unlikely to immediately lay out money because they don't trust unfamiliar sites. Create the conditions for planting — let it land and look around. On the special page should be no prices and calls to buy something. Place a subscription form for newsletter subscribers and promise an answer to the question, for example: "What microwave ovens are on the market and how to choose the best?" If store are the different categories of products, you can create a lot of grounding pages to attract interested people.
2
Organize a continuous flow of potential customers. A separate unit of the company or designated employee shall only deal with the task of attracting new people on the grounding of the page. Because of this base of potential customers will be updated.
3
Sell something inexpensive and move a buyer to another database. Once a person has subscribed to your newsletter, he will receive a letter with information for the sake of which he left an e-mail. It's a "hot buyer" who needs to help to make the first purchase to show the credibility of the store. Offer a huge discount, which is valid for one day or several days. With this sale the online store to make no profit — the price of acquiring a new customer. Considered job a special Department, which advises newcomers and actively supports feedback. If the client never bought, leave it in the old database — make new offers until you achieve your goal.
4
Enter the system in additional sales. Every time the buyer makes the order, you should receive a tempting offer to buy something extra and get the second product at a great discount. Such actions will increase the average bill of each customer and the profit of the store will increase.
5
Gradually expose customers with all store goods. Individual employees must work with a database of regular customers. This base is formed after the third step. Track purchases and offer people something new. Teach via newsletter, what benefits they will receive and how it will change life for the better after the next purchase.
Note
All efforts can be in vain if the site is too complex the system checkout. Ask in your mailing questions to understand what is not satisfied customers.
Is the advice useful?
Search