First, create a website. Depending on the specific format and your goals its structure may vary. For single products the most suitable option is a landing page or marketing resource. That is the site of 1-2 pages that outlines the key benefits, listed reviews, information about discounts and bonuses. Get a professional landing page you can have web-studios.
Then pick up the main keywords that fit your product. For example, you sell Goji berries for weight loss. In this case your keywords will be "buy Goji berries", "how to lose weight", "how to lose weight with berries" and so on. Pick up the maximum number of keywords.
Order your professional optimization resource. In addition to properly written content, this process involves a lot of other activities. For example, improving behavioral factors. If a search engine sees what the user long enough are you on the page, I believe its quality and actively raise at the top position.
Then, create groups and profiles in social networks. This plan should not limit yourself: use all available resources. VKontakte, Odnoklassniki, Twitter, Facebook, and so forth sign up in each social network and the most detailed description of a product. Hire a social media Manager who will promote and promote each individual page.
Use contextual and banner ads. In the first case, useful keywords, selected in the second paragraph. Just specify them in the target list, and you will get many interested customers from the search engines. For banner advertising, pick up a themed site, order your image, please contact the resource managers and offer to buy their advertising space.
Use the services of affiliate programs. Put a substantial reward for people that will lead users to your website. for example, you can sell a product for 1000 rubles, and partners to give 300 per sale. Your unit profits decrease, but the total income will increase significantly.
In addition, you can use any alternative or innovative ways. For example, to create a viral video and upload it to YouTube. The users themselves will distribute it on the network, and you will get interested customers. You can also use the competitions or any other events.
Advice 2 : How to promote a new store
Today on the Internet there are a huge number of chain stores, creating enough healthy competition in the market of virtual sales. The number of stores is growing daily, so even the old online stores it becomes increasingly difficult to retain visitors. Even more difficult for the newcomers, for whom every visitor is important. Are there ways to efficiently promote an online shop?
Provide in terms of developing your network of the enterprise section to promote the store in the search engines. Without this promotion, buyers can wait for years. It does not matter that you have low prices and a wide range of products, because this one never can find out.
Understand for themselves the difference between the promotion of the online store and promotion of normal (narodowego) of the site. In either case, the milestones may be similar, but the principles will be different. The main difference is that your store need not just any visitor, but one that would later become the buyer of your goods or services. Thus, the methods of promotion should be "adapted" to the target client that will require a more painstaking and complex work to optimize the store's website, customize, source code, layout, content, resource content.
Start your promotion of the store on a wide range of final goods. This method is good for new online stores that do not have wide popularity. Below the store alone went up in search engines on the most popular requests, he should turn out avtoritet, to have sufficient audience to be discussed on the forums, etc. To assess the credibility of the project, use such technical indicators as "thematic index of citing (TIC) and PR (PageRank).
Use a second method of promotion: we are on the list of goods for low-frequency and mid-frequency queries. This method works for resources that have some notoriety and weight indicators TCI and PR. Requires some minimal but steady number of buyers and the relatively long lifespan of the enterprise network.
If your online store has gained strength, but you plan to expand the number of buyers and turnover, use of promotion to high-demand. Using this method will require a complete setup of the website of the store from the main to the deepest page of the website.
Choosing a particular method, please note that we do not recommend the promotion of a brand-new Internet shop on the second or third principle. This can require a substantial budget for works and external advertising. In addition, getting high on some search engines, the site can get under the filter, or even "ban" in the search engine from which you need a special way to withdraw, incurring new costs.