You will need
- - marketing research;
- - design services;
- and promotional materials;
- - staff.
Explore the market. Your goal is to determine the competitive environment, the positioning of their own product, the characteristics of demand and the existing price situation. The results of the analysis will be one of the key factors in the derivation of the product on the market.
Select one or more USP (unique selling proposition) that accompany your product. It may be unusual properties, lower price, after-sales service, higher quality, free shipping, and service. In this case your potential consumer needs to understand why he must buy your product and not the same.
Based on existing UTP form a promotion strategy. Select a slogan that features the advertising campaign, the most effective media and methods of promotion. Make a marketing plan that will help you efficiently allocate budget for the product on the market. If the competitive environment is strong enough, and similar products to pretty much choose more aggressive methods of promotion. Provocative phrase, price dumping, loud promotions to stimulate sales: at the start in the course can go any method not contradicting the law and ethics.
Develop a memorable logo for your product. Based on it create a complete corporate style, which will make the product recognizable and will help consumers to easily distinguish it from the analogues. Release of souvenir production with the logo, as well as POS-materials for points of sale.
Create a "pending" demand for your product, build up artificial hype about the launch before the launch. For example, if you market gadgets, it is advisable to provoke discussion of this topic on online forums, post news articles in the press, hiring of agents who will inquire about the new product in stores. So you can achieve a situation when your product will know even before it arrives on the market.