Advice 1: How to hold the stock in the store

Stores often lure customers with promotions, which are able to promote the product to the masses and faster to realize it. Usually promotions are accompanied by low prices for the product or presentation of the gift with purchase. There are a number of features that should be considered in such events.
How to hold the stock in the store
Instruction
1
In advance to prepare new price lists and leaflets with information on the conduct of the action. Every employee of a trading hall should be instructed about the conditions of action and know what to answer customer questions.
2
If provides for the issuance of a gift with purchase product, it is necessary to allocate space in the trade hall or at the exit of the store for the presenters. On the counter lay small gifts and flyers, which will be written information about the conditions of participation, the issuance of gift and period of the action.
3
It is important to ensure that the goods involved in the action, was of good quality. If the product has a shelf life comes to an end or its packaging leaves much to be desired, you should these products be eliminated. Otherwise, the store is that attitude risks losing the respect of customers in the fierce competition to reduce sales.
4
Before the first day of the start of the campaign to warn buyers about the forthcoming event. It is most convenient to inform buyers will be cashiers, who are bringing a receipt from a cash register, casually mentioned about the stock. In the end, the attendance of the store will significantly increase.
5
At the entrance to the store or on the street to hang informational poster calling for active participation in the promotions of the store. The main thing is to register in the poster benefits the buyer receives by purchasing the product.
6
During the action to collect the questionnaire from participants. Let them answer what they liked in stock, which they would have preferred modalities, etc. the responses will allow you to spend the next campaign more efficiently.

Advice 2 : How to conduct an advertising campaign

Advertising support - a prerequisite for successful promotion of goods or services. However, not every promotion can give the desired result and ROI. Competent an effective advertising campaign requires serious preparation.
How to conduct an advertising campaign
Instruction
1
First, clearly define the purpose and concept of your promotions. This may be the first awareness of a new product is its unique properties, the announcement of seasonal sales with extraordinary discounts. The reason for promotion is the opening of an additional store-affiliate trading network with the Parking of cars, or support the favorable image of the company-the advertiser in connection with the victory in the competition, a memorable date etc.
2
Plan territorial "coverage" advertising your event: whether it is a local ("point") or regional.
3
Check for yourself preferences by intensity or duration of advertising effect on potential customers, reported financial resources.
4
Learn the features of your target audience - potential customers. It is useful to always bear in mind the representatives of the so-called "contact audiences" - those intermediaries who are not purchasers of the goods, but indirectly affect its implementation.
5
Develop texts of advertising appeals (messages).Determine the choice of advertising media:media "outdoor advertising", a small printing, direct mail, and more.
6
Develop your advertising budget.

Of course, "swipe" the advertising campaign depends on the resources allocated for its organization. The advertiser hopes that the "blank shot" will not, and the costs will pay off. Unfortunately, to guarantee that the effect will be adequate to the expenses, nobody can. Rather just rely on common sense and consideration of all the circumstances of the current market situation.
7
Select is responsible for conducting advertising and promotional campaigns.

Delegate employees involved in the event, the necessary powers to solve all his problems. Make a decision on bringing to the rally specialists from outside agencies if necessary.
8
Make a step by step plan of the campaign, indicating the duration, schedule of use of funds.
Note
Don't forget that advertising of a product or service in this promotion must be differentiated. Example: ageless jeans that are young and old, men and women, and "poor" and "rich" should each segment be advertised differently. When an advertising campaign is important: the motivation of consumers to knowledge of their place of residence.
Useful advice
Main principles of formation of the advertising budget of the company as a whole are well known: the famous principle of the residual (or "piggy Bank"), a percentage of sales, comparative parity (the cost is scheduled by analogy with your competitor in accordance with the occupied by them and your market share), the target budget for specific goals and objectives.
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