Rules of naming (so-called process of developing names for companies, products and services) are generally identical for all: a good title reflects the specific activities of the company, product or service, catchy, well to remember and evokes positive associations. All it's important to take into account in the development of the names of the stores products. However, it so happens that the store is quite successful for him with a strange name like "fairy Tale" and quite unprofitable with a good title, developed by all the rules experts on naming.
Of course, the title plays its important role should not be underestimated. A good name is part of the brand, it is itself an advertisement for your store, helps sell. But in the case of the stores products, which many of us walk each day, this factor is secondary, more important is the reputation of the store. By itself, the word "Crossroads" is hardly suitable for such a store, but the network of "Crossroads" in a short time managed to prove themselves well, and now she has many regular customers.
If you select a name for, for example, boutique, better to stay on the name that is different from the names of the competitors in the event with the store products it is possible to go "by contradiction": store name, something reminiscent of the names of known networks, in some sense "attached" to their reputation. The main thing - not to overdo it, so your store is not confused with the well-known networks, and not accused in the fact that you took someone else's name.
When choosing the name for the store products it is necessary to resort to the classical techniques of naming, for example, to the study of the target audience. In Moscow, a lot like a very budget to very expensive shops, and the title should reflect what buyers designed shop - wealthy or not.
It is also important to think about the competitors who are close to you. It is necessary to analyze their experience just to walk around these shops and see how what is called as there are usually buyers and what they are. Accordingly, starting from other people's positive and negative experiences, you can develop a good name.
Selecting about a dozen on suitable titles, you can "test" them on their friends. Which names you like more? What more memorable? Which are more associated with the store products? Some entrepreneurs even develop questionnaires and conduct surveys. Then you can already comment on a few of the most successful versions of the name and choose one of them.