Training is required
Before you open a business, spend at least a minimum of research. Even if you have little knowledge in marketing, try to analyze the situation in that niche that are going to work. Examine existing clothing stores in the network vkontakte.ru - it will give you the most complete picture of the competitors, their mistakes and their strengths. Certainly in the research process, you will have your own interesting ideas.
Don't forget to register as an individual entrepreneur or open a legal entity, as even such commercial activities must be conducted legally.
The choice of goods and suppliers
The advantage of trading in social networks is that you can start this business small, with small attachments or none at all. At the initial stage you can work on the system pre-orders: it is enough to spread the goods available to the supplier, collect the orders and a prepayment and then to make a purchase. However, this method requires much effort to win customers, because not all potential buyers will agree to such a scheme. That is why, if you have start-up capital, spend it on an interesting and original product.
Select brands and products that will distinguish you from your competitors. Remember that through social networks often buy either very cheap, or fancy clothes, which is difficult to find in retail. Find suppliers who supply small quantities. Consider also the option of purchasing at a foreign Internet auctions.
The creation and execution of account
For a successful business in network "Vkontakte", use all the features of this resource. Register your profile and create a similar public (group or page). On the website "Vkontakte" banned commercial accounts, so the administration can block such a profile, or forced to change his name. So you can even duplicate the information in the profile and in the public, to reach a wider audience and not lose data.
Lay out albums with quality photos. From level photos affects almost half of sales success. Under each of the place information about the product. The topics will detail the working conditions, table linen and other delivery methods.
If you have the opportunity to make an individual page design to be different from other online stores.
Promotion
The main method of promotion of the shop "Vkontakte" - an invitation of an increasing number of people. In this social network is a daily limit on adding friends, so you should do this work regularly, it is not necessary to join everyone. Use the filter to choose your target audience, send invitations to friends of your competitors or participants in the respective groups.
Think of a promotion or a bonus system to attract and retain loyal customers. Please inform about these events to the public.
Sign up on related forums and recommend your online store to interested users. Try to keep your message did not look like advertising, but as an opinion or recommendation.