As to the name of the school

Develop a name for your company, institution or product (naming) - a service provided by professionals with linguistic education or advertising agencies. It seems that to come up with a good "sell" your services or products name is easy, but not always so. Many are turning to the experts who will conduct marketing research, determine, as may be referred to your service or product, test a few names on the task force and only after that will define him completely. If you need to call the school, it is best to contact the experts, as competition in the educational market is big, and the name - part of the image, "brand" school.

Good naming can be expensive - from 15000 rubles. If you decide to come up with a name for the school themselves, use the algorithm of development of names, which is used by the couple:

1. decide the type of educational services you plan to provide;

2. determine your target audience;

3. think of a few names that reflect the essence of educational services provided by your school and are liked and remembered by your target audience;

4. check your search engines - there are no schools with such names in your city?

5. if you have an opportunity, invite your target audiences to evaluate the invented names with regard to their opinions select one specific title.

In itself, the original name is not going to help you attract crowds of customers to his school, but a school with a good memory and causing positive emotions the title is always "hearing". Therefore, the name should not be bland, or similar to others. However, too flashy of names the school is also to give is not: still school, not a cafe.

The title should reflect what you do, in other words, what services are provided. Obviously, school sports perfect one name, the specialized linguistic - is quite another. The name must be associated with a form provided by the school services.

There are schools for children, teenagers and adults. The first General average. A school chooses, of course, not a child, and his parents. Therefore the title should remain in their memory. Of course, parents are different demands and incomes. An elite school is better to think of a more catchy, emphasizing its exclusivity. Common, inexpensive, albeit very good, on the contrary should not be called too flashy, as some parents can be mistaken for the elite and think that you will not be able to pay for the education of the child in her.

For teenagers there are many types of schools. This and the high schools, and sports schools, and artistic. A teenager, as a rule, chooses the school with their parents, so the title should be "family". In addition, it should reflect the nature of the school. About as is the case with the schools for adults - school of business, the study of romance languages or marketing must be named so as not to introduce potential clients to confusion about the services.