Advice 1: How to make analysis of the article

Of the article analyze in order to identify their information content, semantic integrity and consistency. On the basis of such analysis we can conclude about the professionalism of the individual author or the publication in General.
How to make analysis of the article
You will need
  • - article for analysis.
Read the article several times and try to assess its compliance with the stated title. You will also enjoy such quality articles as the level of informativeness and semantic integrity. Analyze how profoundly revealed the topic of the article, how well maintained the logical presentation of facts. In their work, try to be objective, don't go by your personal opinion.
Rate the quality of the language in which is written the analyzed article. Determine how the language meets the stated style, such as scientific, technical, or journalistic. Note such disadvantages as the over-saturation of popular scientific text difficult terms or, on the contrary, the presence of coarse language.
Proceed to the presentation of your analysis in written form. Start with the instructions of the output article. In the first paragraph of article present a consistent header content. For modern presses tend to attract the attention of the screaming headlines that do not always reflect the contents of the publications.
Rate the level of informativeness of the article. Indicate on the presence or absence in the analyzed material objective facts, expert evaluations, statistical data from reliable sources.
Reflect in a separate paragraph analysis of its assessment of the consistency of presentation of information in the article. Well, if the article clearly identifiable milestones such logic, as a brief introduction, detailed and consistent presentation of the problem, and in the end summing up the relevant outcome.
Pay attention to the language of the article in a separate paragraph. Specify stylistic mistakes, if any in the text. Mark used by the author of the expressive means of language: comparisons, epithets, metaphors etc.
Summarize the article in a single paragraph. Here you have to answer the question, how deep is revealed of the author's stated theme.

Advice 2: How to conduct a vertical analysis

Vertical analysis is one of methods of financial analysisand. The technology of vertical analysisis that each article analysisiremove financial report (for example, balance sheet) expressed as a percentage of a certain base (a base indicator). Conduct financial analysisand is an effective way to study the state of the company and its financial and economic activities.
How to conduct a vertical analysis
You will need
  • calculator
Define the basic article analysisiremove of its financial reports. In conducting the analysisas of the balance sheet as the base indicator is the value of the balance sheet, statement of profit and loss - amount of earnings, statement of cash flows - the amount of growth funds during the period.
Express article of the financial statement as a percentage of baseline. To do this, the value of each article is divided by the base value and multiplied by 100. The value of the basic article will be 100%.
Next to the absolute value of each row of the report write to her a percentage of the base value. Thus, you will receive a vertical structure analysisiremove of its financial reports.
Depending on the goals of vertical analysisand you can, for example, correlate the structure of the financial report with averages for the industry to determine the company's position in the market. Or, aboutanalysisirova the weight of each article to draw conclusions about the presence of the company of those or other problems and benefits.
Vertical analysis of financial statements is combined in the horizontal and ratio analysis.
Useful advice
Vertical analysis accounting or financial Department of the company on a permanent basis. Usually analyzed accounting statements - the balance sheet, statement of profit and loss, statement of cash flows.

Advice 3: Content analysis in sociology

Sociology as a science studying a society, its structure and regularities of development. To do this, social scientists use special methods, one of which is content analysis.
Content analysis in sociology

What is content analysis?

Content analysis is a scientific method by which collect data in the social Sciences: sociology, psychology, political science and others. It allows you to place textual and graphical information (any content) into mathematical form to Express the quality quantitatively. With this method, the Humanities can conduct research in accordance with the criteria of science. The data obtained in the form of numerical figures are subjected to statistical processing depending on the goals and objectives of the study.

Content analysis in sociology

In social science content-analysis can be used on any sources, the content of which meets the interests of the scientist and his research: print, radio and television media, any documents, advertising, website content, the words of the Respondent, and more.

How is content analysis?

The researcher allocates a semantic unit of the content analysis (words, phrases, text, events, people's names and so on). Selected semantic units to Express the studied subjects. They are necessary in order to indicate what is evident is the object of study, and after counting – what are the features of this manifestation.

Further, when semantic units are selected, the researcher proceeds to their calculation. It evaluates the percentage of how much the interest phenomenon is reflected in the specific media. Thus, the obtained as a result of processing data allows the scientist to make certain conclusions in accordance with the first of the tasks. The results of the content analysis in sociology are often presented in the form of a table that contains the value to examine the selected semantic units. Today there are many computer programs that facilitate the counting of the data in content analysis.

Example of content analysis

A social scientist decided to conduct a study on the subject of homophobia in the print media and to compare the performance of log "N" and log "G". To do this, it allocates a semantic unit, which will reflect the negative sentiment among the authors of articles contained in the journal. The sociologist takes the journals and reads them, highlighting phrases in the articles, like "Conchita Wurst – the Europe rots" or "non-traditional marriage is unacceptable." Selects everything that will meet on the pages of selected publications. In the result the scientist will receive two numbers reflecting the frequency with which such expressions occur in one and other magazine. Thus, he can compare them together and make a conclusion about the manifestation of homophobia in the logs.
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