You will need
  • package of documents for registration;
  • - the brand book.
Decide the positioning for your label. The main principle that should be used – differentiation. You should highlight the distinctive features of the brand and of the product itself, which will allow him to take an appropriate position in market niche.
Create a bright and memorable name. Try to choose a name for the labeland that is easy to be read and pronounced, did not cause a negative or comical associations. For the subsequent registration of a trademark it is necessary that the name was unique. Make sure that the brand with the same name definitely does not exist.
Develop a logo. You may be limited to certain symbol and spelling of your brand. However, for a large-scale promotion optimally to create a complete concept label. Well-known brand is always accompanied by its products, the brand-book: a complete guide to branding and marketing position of the label.
Register a trademark. For this you need to provide to the local office of Rospatent, the following documents:
- the registration documents of the company;
the registration statement;
- the list of goods which will be sold under the labelom;
technical characteristics of the goods;
- the claimed designation trademark.
After the official registration labeland consider the strategy of its promotion. Use the principles of positioning, defined at the initial stage. Try to make sure that the brand name was well-known: think of a catchy slogan, bright advertising campaign. Fabricate Souvenirs that would be on hand at customers and constantly reminded about your brand (pens, magnets, calendars, mugs).