Advice 1: How to choose a logo

The logo expresses the image of the company, its scope of activities. Logo's play an important role in the marketing policy of the company, because they create a visual image and recognition. Potential customers judge your company by the impression he produces on them the logo. Therefore, the choice of company logo should be approached with special attention.
How to choose a logo
Instruction
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The main objectives of the logo — the attraction, retention and extension attention. It is desirable that the logo reflected the business of your company (or online project). For example, a green leaf for the cosmetic company symbolizes environmental friendliness and naturalness of the product. In addition, the logo should Express the personality of a company or Internet project. There are a large number of unique logos designed by professionals, such as Apple, Nike, Adidas and others. The logos of these famous companies is easy to remember, it's recognizable and looks great in monochrome options, which can be important when printing. The global success of these companies speaks for itself. Any child knows what it looks like the logo of Coca-Cola.
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One of the first steps in the logo design is the choice of font. A good font is the key to success. Be aware that consumers are accustomed to seeing high-quality text logos in the media. You can't allow your website or letterhead of your company the impression of cheapness. A significant portion of the available web fonts have already been anyone used. To get high-quality font which will belong only to you, it makes sense to order the development of the font.
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In logo design it is advisable to use colors that are associated with the subject site or type of activity of your company. For example, yellow is associated with the travel company that sells trips to Turkey, and blue - with the airline. Yet, we should not rigidly adhere to this rule, in fact, all it is conditional. In some cases, a crazy combination of colors looks great and it looks natural. While the color design of the logo should be based on the ratio of colors to each other, and not on the colors themselves.
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Before you choose the shape of the logo, we should define the purpose of its design. Note that the shape of the logo catches the eye in the first place, and so it largely determines the initial attitude of the consumer to the logo. It is better that the logo was small. The most common forms are simple geometric shapes: square, round, triangle and oval. It should be noted that the shape of the modern logos are often formed on the basis of several geometric shapes. In addition, when building a logo is especially important the correct proportions. There are many nuances and subtleties that at first glance seem a minor detail, while based on them is the logo design.
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Effective design of a logo should create a positive image among the target audience; to display your company's philosophy; to reflect the specifics of your business; be visually attractive; to be carried out efficiently and professionally; must be easy to remember, to Express our individuality and be unique.

Advice 2: How to make a recognizable logo

Bright, recognizable logo is an essential attribute of self-respecting company. To create it, you must not only be able to use the respective software, but also to have some idea, based on the rules of logo design.
The Apple Logo

Programs for creating logos



To create logos professionals generally use Adobe Illustrator. This is a vector editor created in the image does not change its quality when you zoom. If the task is to create a truly unique quality of the logo, it is best to use this program. Of course, mastering it will have to spend time, but the result is very good.

There are program, the designers of the logos that does not require advanced knowledge. Using presets, you can choose a design, insert your own text. Such a program, for example, is Sothink Logo Maker. It can help to create a logo in just a few minutes. There are other similar programs, the main drawback is the limited. In addition, many of them do not support Russian language.


The rules for creating a logo



A good logo looks simple enough and stylish as examples are the logos of Apple or Nike. Therefore, you should avoid pretentiousness and unnecessary complexity. The secret of success lies in the simplicity, beauty and harmony lines.

The logo should not be small parts. The logo design needs to allow it to be placed without information loss on projects of any size – from a pen to a balloon.

Try not to use the logo more than three colors and fonts. Diversity, the variety of fonts make it difficult the perception of information. Also note that the logo should be well reproduced in black and white – both direct and inverse.

A quality logo should be easily reproduced on any products. So try not to use flare, gradients, shadows – all this makes it difficult to print, and the finished logo is distracting from the main information.


How to create a logo



Before you design logo you must thoroughly understand the essence of the work of the company he will represent. Write down on paper the main characteristics of the company – its field of activities, produced goods or services. Determine which colors will best match the nature of the company, its image. Select the text that will be included in the logo.

Considering the collected material, draw by hand on paper several versions of the logo. Do not rush – rush here. All of the sketches will need to choose the one most successful, and to continue working with him.

After study of the sketch it is necessary to recreate in Adobe Illustrator. In the network there are many lessons to operate this program in detail painted various aspects of the work. The finished logo is saved in the right formats.

Creating a quality logo is a complex task that requires professional design skills and virtuoso software. However, in the presence of desire it is possible to create beautiful and memorable logo for yourself.
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