You will need
  • Dictionaries (explanatory, phraseological synonyms, foreign languages).
To correctly call the Studio, learn the basics of naming and have a vivid imagination.
Study competitors and make a list of already used names. Try to avoid these words in the development of its own brand, so as not to mislead future customers. Decide for yourself whether you want to use already existing words or invent something new (like Pentium). The name of the Studio must be both new on the market, and at the same time, exactly match the services provided.
Analyze your target audience and make the General portrait of client. For example: male/female, 22-35 years old, with higher education and middle income. Depending on the age and social status you will need to select type the name of the Studio is more conservative or, on the contrary, provocative. Think about whether it was appropriate use of foreign words, whether the title is clear to the potential client.
To determine the type name, you can proceed to the most crucial part is the selection/the search for the right words. Here, in addition to their own vocabulary, is to resort to different dictionaries, ranging from explanatory, phraseological, dictionaries of synonyms, and ending foreign. Watch how the name will sound in various declinations (to get to "Fotomir" order "Fotomir" can do, "Fotomir" no competition, etc.) Pay attention to phonosemantic names (his "sound") - it should not be repulsive, irritating the ear. Remember that the name of the Studio - it is a "calling card" of the company, which starts its way in the market.