Suppliers want to find a quality product (or produce it) and to deliver its products on supermarket shelves, in other words, to operate a supermarket. Conducted long negotiations with the managers of the supermarket, the provider indicates on the merits of the product, its great quality etc. As a rule, after these conversations, the Manager of the supermarket is a supplier seminar in which the vendor has to disburse a certain amount, in order to see your product on the shelves of the supermarket. This is because the supermarket cares about the needs of the end user, the store is unprofitable to satisfy only the desires of the supplier and put on the shelves of all existing goods. The supermarket wants to attract maximum number of customers, service them and manage the suppliers as necessary to the buyer.
How to become a supplier of the product you want to buy the buyer?
Need to learn how to influence the buyer so that when selecting products, the consumer focused on your brand. Then the end user will satisfy your desire to sell the product. In order that the buyer wanted to buy your products, no need to be a marketer or dispose of huge amounts of capital. You need to know the consumer behavior in the supermarket. Then this information can be used for ideas that can force the buyer to pay attention to your product.
However, the vendor may tell you that it's not his problem: concern of a supermarket - to sell products, its the same thing - to deliver the goods to the shelves of the store. You have two options: either provider negotiates with a supermarket about exhibiting your products at the store, or need to think about how to sell a product "off the shelf" and not "on the shelf".
This information will help you to become a supplier in demand by the end user. If you neglect these tips, the supermarket will dictate you its own terms, because its role is to service provider and the end user and satisfy, first of all, the desire of the buyer to purchase a particular product.
