Before opening a law firm should think about potential clients. Clients you need immediately, otherwise the whole start-up capital can quickly "leak" on maintenance of office, wages of staff, which is almost not busy, is. As a rule, a law firm lawyers open with a large enough experience. Accordingly, they remain connected to their former clients, they have a certain status which will help to attract new customers. If such linkages are few, or if the status yet, it is possible that with the opening of the company do not rush.
Clients often turn to various lawyers for recommendations of contractors. It is therefore essential, first, to have those who are able to advise you, and secondly, to work on the first projects more efficiently.
In Moscow a huge number of different law firms. There are those who deal only with registration and liquidation of legal entities, there are firms specializing in handling criminal cases in the courts, there are firms in business support. Before to recruit a team of lawyers, it is important to define the scope of your future company. It makes little sense to take everything, better to have a specific specialization, take a niche in which only a few firms. The choice of a niche may depend on the situation on the legal services market, and what experts you will be able to attract, and, of course, from your own desires and experience.
In the promotion of the law firm not to mention advertising campaign. A law firm need a solid website, links to which will be given to legal and business forums. Well, if he is in the tops of the search engines. Legal services can be advertised in front of business centers and courthouses - for example, through distribution of leaflets.
Great role for a law firm, playing the role of her office. The office of a big law firm needs to be in the center of Moscow or close to it. On the outskirts, and especially for Moscow, the customer is unlikely to leave and this is important because customers often hold meetings with the lawyers in the office of the latter. In addition, the legal business is quite conservative and your office will judge your success.
Advice 2: How to advertise legal services
Find a law firm today is simple: in any directory, their number is measured in dozens. However, to choose among them the best is not easy. Traditional forms of advertising in practice are inefficient for law firms. Therefore, to promote their services, such companies need to use other tools.
You will need
- - Internet;
Build system of public relations (PR), because it will be the main tool to promote the services of your law firm. In the beginning of the year or the reporting period, plan activities in which you will have to participate. It can be a major conference, television shows, round tables, seminars. Approach to the selection of events with great care: they can't be too entertaining, and would have to address your target audience.
Actively cooperate with the press. A very effective way to promote your services will have its own column in the newspaper mass. For example, one of your lawyers can answer readers ' questions and to resolve contentious issues. The credibility of your company by the public will increase significantly. In addition, it is advisable to place analytical articles, legal commentaries in the target periodic publications: business magazines, Newspapers, almanacs.
Post your comments about high-profile events happening around. It can be an interview or reporters, short notes in the press. Increased interest from the public to such events will attract attention to your name.
Create a good corporate website. Its interface should be clear and classy, navigation is easy, information is detailed and clear. The Internet page of the company in most cases will be to potential customers the main source of prior acquaintance with your firm.
Create the reputation of the company with the help of successful cases and processes. These indicators are key for the promotion of the company. People come to lawyers in difficult situations, therefore, conventional advertising, relying units. Search for a law company with a good reputation, potential customers will be, first and foremost, through his friends. That is why take building relationships with your existing customers, expand business relations and increase the professionalism of your work.