First of all, decide the format sheet, which will be presented with the advertising message. For different target groups and places of distribution of different acceptable formats. So, the format of a standard sheet of A4 or A5 handy in case the posting will be carried out, for example, by courier to offices. If the advertising flyer is to be distributed to passers-by on the street, better to stay on small format A6.
To make an advertising flyer working, select the correct text of the advertising message. Often leaflets sin platitudes and tired stereotypes that are not misleading about the advertiser anything new and interesting. To write a text, ideally you should have an idea on the basics advertising copywriting in the classical sense. In General, the text of the flyers needs to have its own structure, catchy title, compelling benefits and to encourage the reader to desired action. However, the final version of the text of leaflets it is better to adopt after step # 3.
Design and color is the finish flyers. Design can enhance the visual impression and to attract additional attention to non-standard moves. The same colour leaflets usually depends on the allocated budget and, again, target group and distribution.
Finally, in order to make an advertising flyer, you should carefully choose the firm that can be trusted for its printing. The cost of printing services is small, at the time, as the profitability is quite high. So it makes sense to look for small firms that tried and tested customer base and will be able to offer more competitive prices.
Advice 2 : How to make a flyer
Leaflets are one of the most common types of promotional products. In virtue of their nature, they require a special approach to its decoration.
Consider the essence of a promotional offer. It should really create the desire to acquire the goods. This can be achieved only if you make it clear to potential customers why this product is needed. For key words or phrases are best to use as large a font as it needs to attract advertising leaflet first attention. This will force the potential client to take a leaflet and read what is written in it.
Slightly smaller font is a special offer. It is, for example, in the low price or high quality product or service. The proposal reads as after the key phrase and helps make a man interested.
In the advertising text should not use the particle "not", as in a person's subconscious is always perceived as a negative. The text should be simple, without verbal participle phrases, etc. It needs to be read easily, on one breath. This text should contain no more than 7 words. Busy person it's easier to understand just composed a message. So, it is easier to remember and will settle in his brain.
The size of the leaflets depends on its purpose. To distribute flyers you need to choose a smaller size, for example, in the form of calendars or business cards. It needs to fit in a purse or pocket. The maximum size of the leaflet must be A4 (size landscape sheet). A size more appropriate for posting and not seeding.
To flyers are not thrown away after reading, you need to make it valuable to a potential consumer. For example, it can be done in the form of a discount coupon, an invitation to the event or calendar. You can also place on a leaflet map of the metro or a list of useful phone numbers.