You will need
- Skills Internet surfing, the ability to write grammatically correct texts, knowledge of social media and popular Internet resources, ability to analyze data about website traffic
Based on the type of goods which you will trade and the expected number of audience, you should choose the ways you "promote" onlinestore, their sequence and intensity. With proper planning and management project, started from scratch, will be profitable after six months, even in conditions of high competition.
For the just opened store the best first step would be to place the price lists on the price list sites. Such today in Runet enough. The most popular resources include: Mixmarket, Yandex.Market price.ru, tkat.ru, priceOK.ru, pricegrabber.ru. To place the goods with a description and link to your resource usually not difficult, and payment for the clicks on your website. That is money spent directly, and whether to turn a visitor into a buyer – depends on the price and friendliness of the interface.
Further the "promotion" of the Internet-shop is impossible without search engine optimization. The higher your store is located on the page found by the search query, the more you will have buyers. Optimization is a complex work, to cope with which the layman is often difficult. It includes buying links, and posting information to directories, and writing articles, and much more. All this you can learn yourself, but it is better to use the services of specialists (the average cost of their services – about $ 1,500 per month).
It should be noted that search engine optimization is relevant in that case, if you trade the popular goods (Souvenirs, books, gadgets, or travel vouchers). In this case, the percentage of conversion of visitors into buyers will be great. If the goods are rare or specialized, then search engine optimization should be the last resort.
The third step in the promotion of may be the placing of contextual advertising. The most popular systems to date, three: Yandex.Direkt, Google Adwords and Begun. Among them, the leader Yandex, therefore, he should pay attention in the first place. This method of attracting customers is quite effective, but keep in mind that if the range of products your store is great, the administration will take a large amount of time.
After completing the previous steps you can go to the media promotion of the resource. This area is poorly predictable returns, but unusually wide field for activities. The more information about your online store will come across the casual user, the more likely it is that he could use his services. If funds are available, you need to use every opportunity. May be effective all: buying banners on popular or niche sites, affiliate link exchanges, posting to directories (such as Rambler Top100), or participating in contests. All this increases the degree of confidence of Internet users to your store, that will certainly affect profits.
The first steps for promotion of an online store, you can do without investing money. To write a competent description of the goods, to sign the tags (this will help Yandex-interests, or similar), place links in social networks and other available Internet resources. But the effect of such promotion would be insufficient