In order to successfully build a subscriber base, you must first create a landing page where users will write their email address and subscribe to the newsletter. And people actively signed up for the updates they need to be properly motivated. It can be a variety of techniques. You can offer some bonuses or special offers also work well free stuff such as ebooks or special features of the service, if any.
Also need to seriously address the issue of promotion of the target page of the subscription. You can use the search engine optimization that people got here from Google. You can still place a large number of advertising impressions in a variety of sources. Very commercial website should also refer to the subscriptions page, and active. If possible, you should work on posting these links on other sites where there is a large proportion of the target audience. This, of course, will cost a certain cost, but it will eventually pay off.
When the number of subscribers grow, you will be actively working with these users. First of all, should actively inform them about the various news, sending out appropriate letters. As news there may be various special offers and sales on the website. You can also inform people about new region, that attracts attention. online shopping can inform your subscribers about new products on the market.
The main advantage of a broad base of subscribers is that you can use these people for the sale of goods. Unlike subscribers is that they are more inclined to purchase goods. Someone may be interested in the new proposals, someone interested in news about discounts and promotions. You can also increase sales due to remind customers of the presence of commissioned goods. For example, if you have chosen a product, but then left the site for some reason then you can send him an email reminder with a link to the completed basket.
The main thing is not to do with spam. If people will often get emails that do not interest the recipient, then they will soon unsubscribe from the mailing list or simply block it. Therefore, you should be more careful with these people not to lose their loyalty.