Advice 1: Popular clothing brands

Clothes tell almost everything about a person – whether he likes it or not.
Choosing another fashionable item for your closet, people are often guided by those criteria that define the market of clothes of a class "pret-a-porter", "couture". But to look good – does not mean to look expensive and Vice versa. Answers to questions about individual style and taste should not be sought on the pages of fashion magazines and within. After all, your inner world is the source of inspiration, taken into account by the eminent designers and fashion designers, creating their masterpieces.
Popular clothing brands
In the world of branded clothing comfortable could, in principle, any person. The stores offer products of the mass market (mass and niche cheap pret-a-Porte), boutiques pret-a-porter premium and Deluxe class, and major Fashion houses - masterpieces "Haute couture" (haute couture). The latter is intended for very wealthy customers and designed to demonstrate, belonging to the caste of "chosen" people with a particularly exquisite taste and financial possibilities; pret-a-porter (including mass market) – what is the most.

The name "mass market" suggests that this is budget category of clothes of mass production. Products are higher in quality-cut from expensive fabrics - it is "premium" (high), "middle"(middle) and "middle-up" (above average).

What we wear every day?



Any purchaser, depending on age, their style preferences in the closet. And manufacturers are meeting the demand in full. Boys prefer the styles of grunge, punk, military. The lead in Marc Jacobs (who brought grunge to the catwalk, and fashion critics immediately wrote that it was "the style of homeless people from Harlem who dressed up for a trip to Manhattan") and Vivienne Westwood (punk). Men love the classics and sport style – they have a Hilfiger, Ralph Lauren, Mexx, Hugo Boss.

Young girls choose casual and baby-doll. For example, Befree, Desigual (a popular Spanish brand). Older lady reincarnated in a beautiful stranger in a romantic style, simple business woman, preferring a business suit, or a frequenter of events and parties, dressed in an evening gown. Appropriate here will be Sonia Rikiel, MaxMara, Nina Ricci, Valentino and Chanel.

Wear class "contemporary" is what puts the average buyer. Sew it, NewYorker , Bershka, Sasch, Kiabi, Jennyfer, TATI , Sela, Your.

To determine the products of Bershka and NewYorker. Bershka produces dresses, skirts, jeans, outerwear, shirts and other comfortable and beautiful things. The prices are affordable for the average buyer, that's why I love Bershka pupils and students. NewYorker - youth brand: they always have a lot of jeans, shirts, great jackets and all kinds of jackets and hoodies.

Also popular Zara, Oggi, Naf Naf and Russian designer Kira Plastinina working in the category of "mass market".

High fashion



Designer brands, manufacturing products from Haute couture, pret-a-Porte de Luxe, just pret-a-porter and the premium work in the field of luxury and design sophistication. Couture (FR. haute couture - high fashion modeling and tailoring of the highest class) – the clothes, which is almost impossible to buy in the store, it is sewn specifically for the customer and is almost a piece of art.

Couture characterizes the author: the brand is created under the name of one or another designer. This category includes Fashion house Chanel Haute Couture, Couture, Atelier Versace or Christian Lacroix Haute Couture.

The group "pret-a-Porte Deluxe" includes Gucci, Prada, Chanel, Fendi, Gianfranco Ferre, Giorgio Armani, Donna Karan, Versace, Burberry, Kenzo, Ralph Lauren, Christian Lacroix, Emmanuel Ungano, Vivienne Westwood, John Galliano, Oscar de la Rente, , Christian Dior, YSL, Valentino.

Not only for the brands of "Haute couture" but for brands that create clothes of pret-a-porter, the author name is crucial. In the lines of this category remains the main idea of the House. They enable simple layman to touch the high fashion and "implanted" stylistic characteristics specific to a particular brand, among people with average incomes. Working in this direction Marc Jacobs, Michael Kors, Max Mara, Calvin Klein, Missioni, Etro, Anna Sui, etc.

This sweet word "brand"



If we are talking about popular brands, not trying to divide them into strict categories, we can distinguish some of the most popular, preferred by modern urban dwellers, whether in Moscow or new York.

Burberry
The famous English brand that has been popular for more than a century. The most recognizable print in the house is a cage.

Versace
Mega in the world. After the death of his brother and founder Gianni Versace it is headed by his sister Donatella.

Levi Strauss & Co.
Probably, the main manufacturer of these jeans in the color "Indigo" in the world.

Dolce & Gabbana
Also incredibly popular at the time of his groupies and even the muses was the famous African-American Naomi Campbell and Whitney Houston.

Prada
Prada old enough grade to be eligible to be magnified a brand with a history. Women around the world love clothes, accessories and perfumes by Prada, every fashionista is committed to have at least one item made by this brand.

Gucci
Founded in 1921, Gucci has received recognition for producing luxury clothing luxury.

Lacoste
Brand from France, founded in 1933. Sew not only clothes, but also shoes, and also produces various accessories. Crocodile brand emblazoned on the Lacoste products for almost a century.

Advice 2: How to create your clothing brand

The market clothing is now saturated, but paradoxically, quality and interesting stuff of an average price category find extremely problematic. Mass consumer goods are the main characteristics of the major brands. Creating your own brand can be a difficult but exciting business project.
How to create your clothing brand
You will need
  • - sketches;
  • - start-up capital;
  • fabric;
  • - production;
  • services of the designer.
Instruction
1
Engage in detailed market research and the parallel formation of the concept of their brand. You must be clear that for whom you are going to do. Find the distinctive features of your future of the brand that distinguish it from existing on the market. Remember that to impress the buyer today is extremely difficult, so the more sound and solid will be your strategy, the more successful will be the whole project.
2
Create sketches of your future collection. Try to relate your creative imagination with practicality. Part of the collection should be left in the sketches, if you will come to the conclusion that in real life such things would be unacceptable to most customers.
3
For the technical part of the production of the collection is responsible, foremost, a designer. This specialist creates patterns for sewing, will determine the number and optimal fabric consumption. From works depends on the quality of cut and many other details of production that will ultimately create the image of the entire collection.
4
Decide where your collection of clothes will otsypatsya. As is known, Russia is far from the cheapest production. However, you have the chance to find a cheap factory in a small town that can provide you a decent quality and timelines at reasonable price. Finding the place of production need to be addressed before the design of the collection.
5
In parallel with the design, begin purchasing materials and fittings. Today in the production of interesting and inexpensive fabrics are leading Asian and Eastern European countries. Manufacturers you can find on the Internet or at various exhibitions. Remember that the fabric manufacturer will take time, so must be ordered in advance.
6
Think of a strategy to promote your brand. More than half of the success depends on proper promotion. If the budget allows, consult a professional. Try to find a balance between investment in marketing and planned profit.
Useful advice
To brand use the maximum free capacity. If your brand is really interesting, many publications will write about it themselves. Don't forget about the Internet, in particular, popular fashion blogs.
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