In the world of branded clothing comfortable could, in principle, any person. The stores offer products of the mass market (mass and niche cheap pret-a-Porte), boutiques pret-a-porter premium and Deluxe class, and major Fashion houses - masterpieces "Haute couture" (haute couture). The latter is intended for very wealthy customers and designed to demonstrate, belonging to the caste of "chosen" people with a particularly exquisite taste and financial possibilities; pret-a-porter (including mass market) – what is the most.

The name "mass market" suggests that this is budget category of clothes of mass production. Products are higher in quality-cut from expensive fabrics - it is "premium" (high), "middle"(middle) and "middle-up" (above average).

What we wear every day?

Any purchaser, depending on age, their style preferences in the closet. And manufacturers are meeting the demand in full. Boys prefer the styles of grunge, punk, military. The lead in Marc Jacobs (who brought grunge to the catwalk, and fashion critics immediately wrote that it was "the style of homeless people from Harlem who dressed up for a trip to Manhattan") and Vivienne Westwood (punk). Men love the classics and sport style – they have a Hilfiger, Ralph Lauren, Mexx, Hugo Boss.

Young girls choose casual and baby-doll. For example, Befree, Desigual (a popular Spanish brand). Older lady reincarnated in a beautiful stranger in a romantic style, simple business woman, preferring a business suit, or a frequenter of events and parties, dressed in an evening gown. Appropriate here will be Sonia Rikiel, MaxMara, Nina Ricci, Valentino and Chanel.

Wear class "contemporary" is what puts the average buyer. Sew it, NewYorker , Bershka, Sasch, Kiabi, Jennyfer, TATI , Sela, Your.

To determine the products of Bershka and NewYorker. Bershka produces dresses, skirts, jeans, outerwear, shirts and other comfortable and beautiful things. The prices are affordable for the average buyer, that's why I love Bershka pupils and students. NewYorker - youth brand: they always have a lot of jeans, shirts, great jackets and all kinds of jackets and hoodies.

Also popular Zara, Oggi, Naf Naf and Russian designer Kira Plastinina working in the category of "mass market".

High fashion

Designer brands, manufacturing products from Haute couture, pret-a-Porte de Luxe, just pret-a-porter and the premium work in the field of luxury and design sophistication. Couture (FR. haute couture - high fashion modeling and tailoring of the highest class) – the clothes, which is almost impossible to buy in the store, it is sewn specifically for the customer and is almost a piece of art.

Couture characterizes the author: the brand is created under the name of one or another designer. This category includes Fashion house Chanel Haute Couture, Couture, Atelier Versace or Christian Lacroix Haute Couture.

The group "pret-a-Porte Deluxe" includes Gucci, Prada, Chanel, Fendi, Gianfranco Ferre, Giorgio Armani, Donna Karan, Versace, Burberry, Kenzo, Ralph Lauren, Christian Lacroix, Emmanuel Ungano, Vivienne Westwood, John Galliano, Oscar de la Rente, , Christian Dior, YSL, Valentino.

Not only for the brands of "Haute couture" but for brands that create clothes of pret-a-porter, the author name is crucial. In the lines of this category remains the main idea of the House. They enable simple layman to touch the high fashion and "implanted" stylistic characteristics specific to a particular brand, among people with average incomes. Working in this direction Marc Jacobs, Michael Kors, Max Mara, Calvin Klein, Missioni, Etro, Anna Sui, etc.

This sweet word "brand"

If we are talking about popular brands, not trying to divide them into strict categories, we can distinguish some of the most popular, preferred by modern urban dwellers, whether in Moscow or new York.

The famous English brand that has been popular for more than a century. The most recognizable print in the house is a cage.

Mega in the world. After the death of his brother and founder Gianni Versace it is headed by his sister Donatella.

Levi Strauss & Co.
Probably, the main manufacturer of these jeans in the color "Indigo" in the world.

Dolce & Gabbana
Also incredibly popular at the time of his groupies and even the muses was the famous African-American Naomi Campbell and Whitney Houston.

Prada old enough grade to be eligible to be magnified a brand with a history. Women around the world love clothes, accessories and perfumes by Prada, every fashionista is committed to have at least one item made by this brand.

Founded in 1921, Gucci has received recognition for producing luxury clothing luxury.

Brand from France, founded in 1933. Sew not only clothes, but also shoes, and also produces various accessories. Crocodile brand emblazoned on the Lacoste products for almost a century.