Swatch — response to Japanese expansion
70-ies of the last century was difficult for the Swiss watch factories. At this time, the Japanese began to produce cheap quartz watches, has won huge popularity due to availability and modern design. The oldest shop Switzerland, where they still practice hand-built to achieve the highest accuracy the device could not compete with the East because of high costs and a conservative the performance of their models.
Then Swatch released a watch with ultra-thin dial — Delirium. Their basic difference consisted in reducing the number of parts, thereby reducing the complexity of Assembly and production costs. The thinnest watches in the world Swatch Skin — also the brainchild of the Swiss group, still popular around the world.
The core of the brand consists of four lines:
1. Original classic model with a round dial and conservative in design;
2. Skin — ultra-slim elegant watch, mainly for women;
3. Irony — metal housing, made in classic, minimalist and even sporty style, with additional features (chronometer, calendar, tachometer);
4. Digital — tech stylish device with an LED display and backlight.
In addition, the plant produces seasonal and special collection dedicated to the holidays and other events. All Swatch models, including discontinued presented on their official website, there you can find the detailed specifications and user manuals for each of them.
On the original dial Swatch there is a corresponding inscription, signature font. Notwithstanding idle's opinion, the coating of the dial is not as resistant to scratches and shocks because it is made often from inexpensive Plexiglas.
The material of the strap, it is easy to determine the cost of Swatch models: cheap are sold on the bracelet leatherette, plastic, or silicone; a more representative — on leather or metal.
All Swatch watches waterproof but are designed for different pressure. Cheap models are not allowed to remove during washing, bathing or washing dishes. For scuba diving you need to find a device with higher rates.
Looking for branded salon Swatch
First, you will receive a unit certificate and warranty card for 2 years. Any manufacturing defect will be rectified in the service center, but if fix is impossible, the watch will be replaced by a similar but good quality.
Second, the company takes care of the batteries and polishing the glass of the dial to Shine. If you buy a watch with hands, you will have to care for them yourself.
Thirdly, the only way you can 100% be sure of the authenticity of Swatch watches.
Advice 2: How to buy a watch in Switzerland
Swiss watch is a model of precision. No wonder about punctual person saying, "He is precise as a Swiss watch". But in addition, it is also a symbol of reliability. So if you want to be considered a respectable gentleman, buy yourself watch one of the famous Swiss brands.
Buy a tour in Switzerland (for example, to the ski resorts) and one of the free days go to Zurich on Banhofstrasse in order to buy a watch. However, be prepared for the fact that the prices of watches on this famous street bankers, jewelers and watchmakers can unpleasantly surprise, even though there are located the best shops of the famous brands of watches.
Stroll down the other streets. Look at the signs above the shops. Go to one of them. Don't be embarrassed, if the situation of the small cabin will look poorly: in Europe, especially in Switzerland, decided not to flaunt their wealth. And sometimes in those small shops you can buy great watches at lower prices.
Be sure to ask the seller the documents confirming the fact that he is an authorized dealer of a watch manufacturer. If documents from the seller there, turn around and leave. It is possible that in the salon trading hours b/a giving them a presentation.
If with documents everything is in order, select clock. When buying watches you can ask for a discount up to 10%. But better to start with 3%. In any case, the dealer will not be in the black.
If you have time to spare, you can buy a watch in duty-free one of the Swiss airports. However, there is not such a wide choice and also you can miscalculate the price. The fact that the Swiss customs, subject to the availability of all documents at the clock, showing that you bought them in this country (certificates), the full amount of the tax margins on expensive purchases.
Go to the website of one of the manufacturers to get the entire list of official sellers of Swiss watches around the world. For example, http://www.mauricelacroix.com/. Select the make and model. Find out how much these watches in most of Switzerland, and how many in Russia.
Please note: you can buy a watch much cheaper if the model is out of fashion or not popular among connoisseurs (this also happens). Be careful when shopping on the Internet. You can sell the watch used or an older model at a higher price. In order to learn about the latest models, visit the official websites of manufacturers and read the regularly published reports out there about presentations of new models.
How to buy real watches. Correct buying a Swiss watch. In order to reduce the risk of acquiring counterfeits, we recommend You two ways to purchase hours. In fact, they are both purchase from official dealers Swiss brands. But the second has additional benefits. 1. The purchase of a watch in a specialty store.
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