The advantages of search engines
One of the most popular search engines in Russia today are the search engines "Yandex" and Google. "Yandex" was originally used practices of Google, but over time the company began to implement its own algorithms to search for desired information. Google is one of the most common search engines in the world.
To date, the company applies new methods for more accurate search.
The advantage of "Yandex" in front of other search engines in the Russian Internet is the ability to search by region. The program displays results that are most relevant for a user in accordance with its location. For example, for the query "buy door", the user will receive offers that are relevant to its city in which it is located. The corresponding results for other cities and regions will be displayed on the last page. A similar algorithm was introduced in Google.
Another advantage of "Yandex" is the fast support. If you encounter difficulties in finding the user can contact the service customer support and quickly get the desired response.
"Yandex" and Google search provides the most accurate response to the user's request thanks to the semantic engine, which sorts the pages that match the query even on a single website. For example, if one web resource has several pages of useful information, search engine and display multiple results from the site.
The disadvantage of "Yandex" it is possible to note a large number of contextual advertising that may distract the user from finding the desired information, cluttering page results, which will not always be useful. The same trend is emerging in the Google, Bing and Mail.ru.
The user must be able to distinguish relevant information derived from advertising.
Another disadvantage of search engines is a frequent mismatch of the results of the created search request. To achieve more accurate results one has to use additional search operators and apply your own techniques to convert phrases so that the system elicited more appropriate data.
Due to the specifics of each search engine can be combined using several search engines. Because of the orientation of "Yandex" on the Russian user, the search engine better handles commercial queries and services available in a particular region. Worse Google searches for the information that is associated with the Russian companies, but better displays the results for informational queries that match its original specificity – Google was originally planned as an information service.
Advice 2: The algorithms of search engines
Over time, however, the situation has changed. Search engines have started to monetize their services, has acquired a serious budgets, which allowed them to recruit good people. They also helped to develop more high-quality ranking algorithms, which all this time was closer to the conditions of the struggle for leadership in the results to the traditional methods of promotion. And today the winner is not the most cunning, and most experienced, the most talented and the one who really wants to help the customer.
The problem is that the algorithms of search engines has never been perfect and now those also are not. They are constantly being improved, new algorithms, improved old. Therefore, periodically the results shakes that leads to loss of positions of some sites. It offends many webmasters, because they lose their income. Also will not disappear and these people who are constantly looking for ways to circumvent the rules of search engines. Attempts to reach the top issue to bypass the rules will always occur, and this will lead to improved algorithms.
Previously, the most successful solution was considered the ranking of websites based on the number of links. It's true - the more links leads to a site, the more authority he enjoys. However, there is one drawback. The fact that it is impossible to understand what link came naturally, and what has been openly tampered with to trick the search engines. There have been attempts of improving the algorithms but still achieve the best results did not work for anybody. In the end, had to come up with something more substantial.
And, it appeared. Now search engines are trying to use information on how satisfied visitors are with the site or not. This is called behavioral factors. That is, to determine whether the website is popular and whether he deserves high rankings you need to spy on the visitors. If people are actively clicking links on a page, spend a lot of time there, fill out some forms, subscribe to a newsletter, then a website like people. And this is an opportunity to improve its position in the results.
So today and search engines work. To become the top issue have to do everything possible to make website like audience. Of course, will have links to buy, because they are still important and are used in the ranking. But behavioral factors are decisive.