Advice 1: How to make a women's clothing store

Market women's clothing today is saturated. In conditions of tough competition, business owners should use a comprehensive approach to attract buyers. The correct clearance store women's clothing is an important factor that allows you to attract customers.
How to make a women's clothing store
You will need
  • money.
  • - services designer.
Instruction
1
Decide the concept of your store. The design must fit the positioning of your brand. For example, a boutique with clothes for the business woman should not look pretentious and pompous, and shop evening dresses, in contrast, requires the creation of a solemn atmosphere. If the budget allows, resort to the services of a professional designer.
2
Regardless of the style sold clothes and budget, you can arrange the store in a universal way. Give preference to clear lines and strict proportions. At the same time try to smooth things over and avoid so-called "spatial maze", which will block the consumer thread. Try to divide the sales area into zones in accordance with the collections of clothing, for example, "sweaters on the shelves", "clothes on the brackets, accessory at the front". These zones can be identified by different shades of the same color leading. If you sell under one brand name several lines (youth, casual, etc.), choose a single color, but to distinguish collections use different decor. For example, in the area of clothing for young people, add bright posters or lamps in a futuristic style.
3
Use in the design of the store no more than three colors, with the give preference to pastel shades. Such colors will visually expand and ennoble the space. Try not to overload trade area with unnecessary decoration because it will distract the attention from the clothes.
4
Consider lighting solutions. Lighting should be focused on brackets and shelves, so that the buyer can adequately assess the color scheme of clothing. It is highly effectively in the sales area looks area offices with light: it becomes the visual center of a space about which to be pleased.
5
The best Windows are mannequins with selected images. Try to combine them to more clothes: buyers may want to buy all the components shown in the window image. In the trading room will also place the mannequins to the clients saw the finished stylistic decisions.
Note
Pay special attention to cleanliness. Even the most luxurious decor will never save the situation, if the store is a dirty floor, dusty shelves or showcases in divorce.
Useful advice
Pay attention to the details that create a pleasant atmosphere in the store. Turn on some good music, put sofas, vases of candy, take care of the pleasant smell with the help of special aerosols for the stores. These little things will cause buyers to linger in the store as long as possible.

Advice 2: How to call a women's clothing store

Develop a name for the store - lesson creative. But someone lacks imagination, and someone it on the contrary so developed that it is hard to decide between двумя0тремя a great option. In such cases, of course, you can turn to professionals for the development of the names of the couple.
How to call a women's clothing store
Instruction
1
First, select a couple of hours for a leisurely stroll around the neighborhood where your store is located. What other women's clothing stores exist in the area? What a lot of customers, and in what little? It is a good idea to make a list of the names of all these stores and analyze it.
2
In the store it should work on sale of goods, including the name. If the shop doesn't get customers, it means that some element (a element in this case can be anything and the location, and the sellers, and the title in particular) does not work on sale of its goods. Divide your list of store names in two columns: the first will go the names of those shops, where there is always a lot of customers, and secondly, the names of those where they have little or no at all.
3
Ask yourself the question: what may not please the client the names of those stores that it doesn't slide? The reasons are usually the following:

1. the name does not cause any associations with a range (for Example, a women's clothing store "Astra". How are clothes and flowers?)

2. the name is hard to remember, it is impersonal. ("Lanta-3").

3. such names are many and so they, too, are not remembered. (Remember how many open shops, called female names! After visiting the "Julia" a client will forget that the same dress seen in Victoria, and cheaper... Or was it Svetlana?")

4. the name is false Association. (Women's clothing store "Elit" category "economy").
4
The preceding errors, it is better not to do. Now let's see which names are "successful" stores. Not necessarily that these names - the masterpiece of the naming, but at least they are likely well remembered and cause the desired Association. So it is possible to obtain examples that we should emulate.
5
The basic signs of a good title: punch and the emergence of positive associations. The buyer should want to visit your store, even just to see what you sold. In addition, the title should be designed for your target audience. Therefore, a women's clothing store for young girls may not have the same name as the store for the ladies. Also important is the style of clothing you sell, its price category.
6
Some shop owners of women's clothing question: how come there is a shop NafNaf? Or Sela? It is understood that these brands of women's clothing in Russia for a long time, they have proven themselves, it is a brands. And the title here plays a minimal role. In addition, in the first case (NafNaf) is a kind of originality, and as for Russian buyers and European. One who creates a unique store, you should not be on such names.

Advice 3: How to name a clothing boutique

In each case an important role is played by the way are you the business called. To cite the famous line from the cartoon "captain Vrungel's adventures" too and it is also obvious that a memorable, well-chosen name for the store – if it is not half the battle, the third certainly. Especially when it comes to the store of fashion clothes. The name itself must work to increase sales. But sometimes to come up with a good name can be very difficult.
How to name a clothing boutique
Instruction
1
If you decide to open your own boutique of clothes, the simplest (though not cheapest) is franchising. You can simply buy the franchise for the store opening are already known world or Russian brand, and then the question of the name will disappear by itself – buyers would have to attract famous, popular brand.
2
Boutique generally means a store that sells clothing in only one brand. If you open a boutique, not through a franchise agreement, and your boutiquewill sell clothing only one brand, then that brand is not yet known to the buyer, therefore it is possible to give the boutiqueat the name of this brand.
3
If the boutiquewill sell clothes of several brands, here already it is necessary to connect the imagination. First of all, think about what is boutiqueand will be the target audience. Whether it's women, men, teenagers, children or even animals. Namely starting from this factor you can easily think of a name.Boutique women's clothes can be called a female name, good, beautiful, harmonious female names a lot in all the languages of the world. You might even want to give the boutiquegot its name. Also for female boutiques are great "flower" names. You can take for the name of some abstract concept. Most popular in this case, foreign names, like "Beauty", "Amore", etc. But keep in mind that already hackneyed words and expressions (like mentioned just above) have become boring and hardly seems buyers of the original. Boutique men's clothing can also be called a male name, and you can choose the name of the word, is very suitable for men. For example, to translate the word "strong", "courageous" and others.Same is the case with the names of children's boutiques – proceed from the interests of the target audience.
4
On the Internet there are programs, able to analyze the words and telling about the impression a name makes. That is, if you enter there planned the name of the boutiqueand the program will tell you what people will call it a word, like "hot" or the word "cold", "hard" or "soft", "sharp" or "smooth". It's called phonosematic analysis. Such analysis is important if you want to attract the largest number buyers, be sure to take advantage of them.
5
In the end, you can make a brand for your name or surname and name of the boutique that way. If it goes, then you, in addition to its boutiqueand will still glorify his own name.
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