You will need
- - shelves;
- - hung;
- - tables;
- - racks;
Properly organized space is the first step on the path that the visitor will become your customer. For all types of stores, there are General rules. In the trading room it is important to distinguish several zones, each of which will contain a particular product. To support the new collections and the most expensive and fashionable things. In the second zone place everyday and less expensive items, in the third zone imagine youth clothing. And don't forget an important detail – the clothes of different types must not be mixed.
Based on the fact that the majority of buyers, once in the store, intuitively turn right and move along the right wall, organize the first zone so that it started at the entrance and goes to the right. Statistics show that near the entrance is made more than 60% of purchases.
Regarding security, it is very important to plan the space so that it is viewed by the administrator and the security officer.
The changing rooms need to be placed on the sides or at the end of the hall, so they did not take the trade room and had a comfortable approach. They should have good lighting and sufficient space for personal belongings of the buyer.
If you open the boutique, which will sell branded clothing, emphasize the exclusivity of the product and the interior, which will be presented clothes. You all should be expensive – repairs, equipment and every detail. You do not need a lot of commercial furniture. Importantly, the store had plenty of space and good lighting. Don't forget to buy a couple of sofas for the customers.
For large clothing stores, the main rule of effective placement of equipment is convenient access to the goods. It is important that the buyer be able at a glance to cover a large amount of clothing. All items must be neatly hung and folded.
In stock shop, you need to create a functional trading floor, where it will cheap equipment, accommodating a large number of things.
The style of the franchise stores – total for all countries. Therefore, in this case, you will have to adhere to certain design rules.
The trading equipment should facilitate the ease of selection. For example, shirts must be placed on the shelves with storage below the lid was a sample, and at the drive – goods of all sizes. Jeans made to put on the shelf with the bins or on the tables. They must be instances of the models, so the buyer was convenient to consider the item.
Keep in mind that the sale of the goods largely depend on its placement. The same thing can be on different shelves, and this factor will determine the level of sales. The most effective shelves are at the level of hand eye. Shelves at other levels is ineffective from the point of view of sales.
There is one subtlety. Mannequins – the most famous way to attract the attention of the buyer. Basically, they are exhibited in glass-cases, but with proper use of space, for them to allocate space in the sales area. Well-chosen outfit on a mannequin can help to ensure that the buyer will try and acquire a whole set at once. They are convenient in that they allow to evaluate a particular outfit on a figure and how you can combine things from the collection.
In clothing store a very important role lighting plays. Therefore, pay special attention to the light. In addition to traditional overhead lighting, use lighting, lamps, and other items. Clever lighting will add a special charm to the shop and make finding it comfortable.
Advice 2: How to open surplus clothing stores
The "burning clothes" provides a good opportunity to earn. Small shop stock things of different brands can be quite a lucrative business. To open such a point of sale is $4-10 thousand. To pay off the project should for the year.
The outlets of clothing should be placed in places with good traffic, or in densely-populated residential area. In the outdoor area of the campus, the store can be profitable. Such points are commonly offered clothes for young people, and the welfare of its students is quite high. It is not necessary to open the drain on the main streets. There is a large number of the boutiques that sell their own residues. The shop area shall be not less than 50 square meters. The best would be a room with an area of 150 square meters.
The equipment must ensure the preservation of and free access to clothing. The safety will help to ensure the magnets attached to the product, and a control stand at the entrance. A small juice shop fully equip $1 thousand do Not forget that surplus store is primarily a store of cheap clothing. Therefore, the equipment must indicate the minimum mark-up things.
In the shop area of 50 - 150 square meters, usually about 400 units of various stock items. This stock of goods cost $2-4 thousand For women's and youth things usually account for 80 percent. The remaining 20 percent divided children's and men's clothing. The main product is seasonal clothing. Popular have off-season knitwear, jeans, men's shirts. In addition to the apparel offer shoes, interior accessories, lingerie, hats, etc.
One of the main conditions of success rate is a good stock of clothing. Wholesale company product sell quantities. Usually things are offered selectively. But you have to select not less than one hundred units. The price for each unit of one, while the goods are unequal. You can give 15 Euro for jeans and summer top. Putting the product in the store, you will redistribute the cost of the entire party. Some things will be sold at a premium of 800 per cent, and some at cost or at a loss. The basic rule - the sale of the entire party needs to offset the costs and generate income that can amount to 400 percent.
Stock in a small store can work two or three people or more. For the first time obligations of the seller-the cashier can take over, it will save a little on salary. For salaried employees there are several options of payment. Salary can be a fixed salary plus bonuses or a percentage of the sale. Also usually the purchase of goods in store discount.
When opening the shop stock of clothing is recommended to conduct a marketing campaign. For promotional purpose use: street-lines, scatter leaflets in the mailboxes, etc. Many people are deterred by the word "drain", so unobtrusively explain it. Position yourself as a store of European, fashionable and new clothes. This will help to get away from the perception of the shop as second-hand. That word should not even be mentioned.