Advice 1: How to promote a car wash

Car service in our days developing at an unbelievable pace. Almost every step there are car dealers, repair shops, salons, auto parts and painting -- Very often a variety of services combined in one enterprise: a particular firm sells a car and then can paint them in any color, wash, clean out, pump up the tires, change the necessary details. But the debut of newcomers in the automobile business – is often the opening of a car wash. But the wash, even very good and in all respects profitable, not only open – it is necessary to promote, otherwise who will know about such wonderful and quality services?
How to promote a car wash
Instruction
1
The best option, in which the wash will notice at least every second driver is that it is situated directly along the roadway, a fairly noticeable sign. But this solution is not available to every company because of different reasons: financial limitations, lack of free space to the lease premises and so on. Some car washes are forced to live almost in the courtyards, where the "high road" of their impossible to find.
2
Organize a special event designed for a specific period of time (preferably not very long). The essence of the campaign – 50% discount for its members. All the information is printed on colored flyers (of course, with phone, address and other necessary data), which is then distributed by a bona fide promoters or pull out into car dealerships and gas stations. Well "work" and billboards that are installed along the route.
What's going on? At the car wash gets the client, which usually attract discounts, and in the mind assesses the situation of the company, quality of service, professionalism of the staff. If everything is represented at a decent level, can rely on regular.
3
If the car still does not have a website on the Internet, it is necessary to create, even at the simplest level. To complement and redo it later, but for now the main thing – to inform about the company's services as more and more people.
What's going on? On site car wash comes more and more visitors. Nonresident find out useful information associated with the selection and the competent maintenance of automobiles (such information on the website should be required), and the owners living in the same city, analyze all data and come "visit" to wash his car, and at the same time to look to the service.
4
The main thing not to forget: most good and effective advertising is a quality service and polite, knowledgeable staff. Without this essential conditions are no marketing courses will have success, and the company will never gain loyal customers. Quality and integrity should be the hallmark of any company engaged in car service, and then your car wash will recommend to friends and colleagues, other companies and organizations – and then it does not need any promotion, no flyers, no billboards: the reputation will work for you.

Advice 2 : How to spin a wash

Carwash business, which will long to belong to a promising and cost-effective, since their number is not keeping pace with the increasing number of cars. But those queues that you see in front of the car, does not mean that before your they will appear by default. Necessary to promote the sink and work hard to constantly attracting new and retaining old customers.
How to spin a wash
Instruction
1
Consider marketing policy, taking into account the target audience and location. Advertise on major highways within a radius of 1 km around the sink and place the pillars near her. Print colorful flyers and post them in neighboring yards, promise discounts to presenters to attract your first customers.
2
Keep in mind that the most effective advertising – testimonials from satisfied customers. Each of them will talk about your wash even at least three friends, but was displeased with the service the client is able to scare away ten people. For most customers, is fundamental to the quality of cleaning, for which they would be willing to pay. Great play value even the little things – wiped clean Cup holders, door pockets. If vacuuming the interior, don't forget to raise the rear seats and remove debris under them.
3
Note the area in front of sink, it needs to be big enough so the customers do not have to stand in line. Solving the problem with the queue, make sure that motorists could be accommodated in the room for waiting. Decorate it in soothing tones, furnish soft, comfortable furniture, guide Internet, Wi-Fi, hang a large TV. For ladies-automodelic you can put the table where they can get a manicure while waiting for their car wash.
4
Organize the room where would expect, the ability to drink a good Cup of coffee, eat fresh pastries. Everything connected with food should be scrupulously clean. Some of the popular car wash have the opportunity to eat a hot lunch. If the room allows it, consider this additional opportunity to attract customers.
5
Use of cumulative discount. For example, make the receipt an inscription, showing that 9 of these checks, the client will be able to wash the car for free. Thus a given amount of cleaning will maintain the clients themselves. When a large order from 500-700 rubles give out additional bonuses for example air fresheners. Do discount cards for the regular customers, it would be a great reason to service your car exactly to your wash.
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