First of all, identify your target audience. Based on the analysis of such components as: age, social status, income, marital status, professional activity, depends on the initial predisposition of people to your offer. Once you have made shaped the portrait of your buyer, you should now be able to spend more time where your potential customer may be. For example, if your advertising services include conducting promotional events, the organization of tastings, distribution of gifts for the purchase of goods, etc., then your client will be an entrepreneur in the trading sector or the representative of a major organization associated with the food industry. To each other to meet, should visit the exhibition, open business conference, etc. Visit this kind of place, and in an informal setting such as a coffee break you will easily be able to strike up a conversation with the right people and offer your advertising services.
Immediately "pounce" on a customer with their proposals is not necessary, it is necessary to make a favorable impression and to demonstrate intelligence. In advance, prepare a card that lists your contacts and briefly describe your activity profile, i.e. the gains that the client will receive if they decide to cooperate with you. For this card to attach a small flyer or pamphlet and to convey personally into the hands of your potential customer.
When you start actively offer client their advertising services, contact numbers and visual graphs illustrating the effectiveness of conducted promotional events with other companies. The successful experience of the competitors will make you wonder even a "veteran" managers of the future cooperation with you.
Advice 2: How to offer your services
A freelancer is a person who performs work without a long-term agreement with the employer. Most often he has to offer their services through the Internet, newspaper ads, personal contacts. Sometimes you have to become a regular at various forums. How to offer its services with maximum efficiency?
In various forums and freelancing sites appear daily designers, copywriters, paragonwiki directories and other freelancers who offer their services. But, unfortunately, very few of them manage to receive orders.
What usually makes a copywriter who wants to take the order for writing content for the website? He finds a forum on a certain topic, which is visited by potential customers, and offers its servicesbased on its existing portfolio. Of course, the accumulated experience is of great importance. But the experience is not always enough for success.
Each forum is an independent community, which has its own authority and rejected. However, the latter can be quite respected people in another community, but this forum positive third party recommendation is almost irrelevant.
How is it possible to earn credibility of a professional contractor? One of the most effective ways would be to write on a selected forum a certain number of messages, appropriate to the theme and content of the forum. This way you can gradually earn a reputation as a man versed in the issues discussed at the forum.
Some forums suggest the possibility to expose participants with points for so-called reputation. The objectivity of such assessments, of course, does not always reflect the real situation, but for the potential customer's reputation can serve as a guide in the selection of the candidate.
Customers will also pay attention to the date of registration, that indirectly testifies to your experience. Therefore, if you plan to work in a certain direction and offer their services as an independent specialist, it makes sense to register in the relevant thematic communities.
You can take active steps to create reputation. For this you can open the topic where you explain the merits of your services. Offer free (or heavily discounted) work.
Some freelancers are opposed to free jobs for the potential customer. The arguments about them are: "Why would I, an experienced technician will spend your precious time on the test tasks? After all, everyone can see samples of my work or opinions of those with whom I had to cooperate." But this approach is often shortsighted and can lead to loss of potentially profitable orders.
Of course, have the value of the specified conditions for performing the test tasks. Not always such conditions are reasonable and acceptable. One thing – free test article, another voluminous philosophical treatise, which you offer to do to assess your skills and abilities. In the second case, you may want to refuse and look for another, more realistic employer.
We should not hesitate to ask about the positive feedback on your work in case of a successful cooperation.
What if for certain reasons you failed to meet the requirements of the customer? It should be borne in mind that the customer, being a regular member of the community, certainly more authoritative than you. Therefore, his opinion, of course, most people will listen rather than to your.
If during a conflict situation you cannot resolve it in their favor and defend their own point of view, it makes sense to remember one of the rules of maintaining a brand that says it is easier to create a new brand than to restore old ones. Since you called unprofessional contractor, it is likely that it would be wiser not to engage in justificatory debate, and to begin to build a reputation again by registering again under a different name.
No need to ignore the passive way to search for a customer. For this signature on the forum you can leave a link with a description of their services and continue just to communicate competently, ensuring a professional presentation of his ideas in the discussions.