You will need
- - trading equipment;
- - supply of the goods;
Select a location for the future store. You can sit next to a veterinary clinic or a grocery supermarket. Very nice if your outlet will be open on the street with good pedestrian traffic. For a small store will only have 40 square meters.
Pick up the range. Your task is to present a complete line of popular brands. A good cashier can make cheap analogues of famous brands, as well as professional food. Be sure to offer a popular service of trading in bulk. In addition to dry feeds for dogs and cats provide a good selection of canned food and feed for small Pets – Guinea pigs, hamsters, ferrets, rabbits, birds and aquarium fish.
The presence of the medicated food will significantly increase the attractiveness of your store. However, you can sell them only in the presence of a veterinary license. Permission to trade will receive only a veterinarian with special education, practicing for at least three years. If you manage to find such a person and place it in the state you will be able to expand assortment at the expense of special feeds and medicines.
Think about the sale of related products. Most owners buy not only food, but also industrial fillers toilets for cats, dog and rodents. Include the range of dressing trays and bowls for food and water.
Go pricing. Trade fodder makes sense to do not bet on trading margin and turnover increase. Your task is to create a group of loyal customers and build up from supermarkets selling similar goods. Analyze nearby outlets and set at just lower prices than the competition. Feeling the difference, customers will come to you.
Hire a sellers. You will need two people per shift. We train staff in the technique of active sales. For example, the buyer wants to purchase a package of dry food popular mass brands, they may recommend a higher quality food professional brand. It is more expensive, but more economical, besides, better for the animals. Those who buy canned food, a good seller will recommend to buy treats, bones from the veins, sprouted oats or anthelmintic tablets. The result is a significant increase in turnover and hence profit.