Advice 1: How to develop a system of discounts

The word "discount" is a magic to most buyers. Even a small discount can seriously wag on making a decision to purchase. The task of the owner of the business is to develop a system of discounts wisely and thoughtfully.
How to develop a system of discounts
You will need
  • - discount cards.
Instruction
1
Determine the minimum selling price of goods, which will cover all costs and, as a minimum, will meet the breakeven point. Below this level, it is advisable to descend only in those cases when the need to get rid of the product is more important than the potential profits. For example, this applies to food, whose expiry date.
2
Install the maximum allowed price of the product, giving you the opportunity to develop a system of discounts. This price level you can maintain in the beginning of the season, the launch of an exclusive product or start up a new collection.
3
Develop a system of discounting for regular customers. For this purpose you can introduce a system of cumulative bonuses, discount cards or determine the level of lump sum discounts when a certain amount of the check. The most effective are discount cards with progressive discounts. This method encourages the buyer to commit repeat purchases. In this case, you must carefully consider the amount and terms of the discounts. Don't force your customers to save receipts for a substantial sum to obtain a meager discount. A discount of 5% issued already when you first purchase may not affect your profitability, but will increase loyalty of the buyer.
4
Consider discount on promotional periods. If you originally set a significant mark on the product, any action to stimulate sales will be more effective. For example, the 50% discount will definitely attract the customer. Consider in advance the possibility of such substantial price reduction, and then make sales at the most appropriate moment.
5
Enter the VIP discounts for the most valuable customers. In this case, you should focus not only on the constancy of the specific buyer. Customer value may be determined by other factors: its ability to attract many other buyers, or its status in shaping the image of your establishment.

Advice 2: How to give discounts to customers

Discount goods is set to increase the client base and achieve positive economic indicators. The discount takes into account the interests of both parties, ie buyer and seller. When developing a system of discounts in the calculation is the initial reference price.
How to give discounts to customers
Instruction
1
In the retail trade, for example, the market discount for the volume purchased goods or other considerations. For example, give a discount to the buyer, if the neighboring pavilion sold the same product at the same price. Or offer him a discount for buying multiple items. The same principle use, if the product sell wholesale. The buyer is interested to take the products in one place if the total price for each item will be less than that of competing firms.
2
Cumulative discounts are provided to regular customers. Are you interested in a regular customer"s, aspire to increase sales to each of them. Make a table of discounts, it calculate the price from buying at a certain amount. Set the difference between the prices of 5% in each column. The buyer will seek the lowest price in the table, increasing purchase of product and your profit. The volume of purchases of each customer in this case should be recorded.

Discount system exists in many retail chains, the fixation of the amounts of purchased goods produced with the help of individual plastic cards of the buyer. Upon reaching a certain purchase amount, the settlement system will automatically generate a new discount percentage.
3
In the case of the sale of goods with deferred payment, use the discount for faster payment. The customer will have a choice: meet the deadline stipulated by the terms of a deferred, or paid before the appointed date, but at cheaper prices. The discount amount is calculate individually. In addition to accelerate the turnover, you get a guarantee of refund. This method is use for those clients who periodically does not fit within the agreed terms of deferred payment. If you are unable to translate them into prepaid method of calculation for a number of reasons, this option will help to get rid of the constant late payments.
4
If you sell a seasonal product then at the end of each period, conduct the sale. Make seasonal discounts, otherwise you risk to freeze working capital. Likewise, with the leftover items from the previous collection, before the flow of new products. In this case, set the discount price as close as possible to the sum of the purchase plus the expense of shipping.
5
In many organizations, that sell services of different kinds – beauty saloons, fitness centers, the club adopted a system of discounts. Ie by purchasing a club card, a customer receives the service at a better price, and the owner of the club becomes a regular customer. If your career allows you such type of discount, order your plastic cards to attract loyal customers. Can sell them for a nominal fee or donate.
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