Retail and retailers
The term "retail" comes from the English word retail, which means "retail". Thus, the term means a sale of goods to the end consumer, in other words – the retail trade. Accordingly, companies that are engaged in this trade are called retailers.
Despite the fact that retailers sell products, not intended for resale, the extent of their trade are very high. To evaluate them can living in a large city where there are hypermarkets products, electronics, household appliances, etc. they All relate to the retail segment.
Retailers are working with wholesale quantities of goods, but they sell it retail. This scheme operates through a special technology trade. In another they are called " retail technologies, and they are aimed at the mass market. The main task – to hire a minimum staff, which is able to serve maximum customers. Due to this decrease the cost, reducing the cost per client. As a consequence, increases the competitiveness of the retailer.
As an example, the retail technology can result in self-service stores, payment terminals and ATMs.
Orientation on different classes
Retail is very varied offer of goods and services. While they are all gathered in one place. The class of products, staff and consumers can be very different – this approach applies to any industry, whether it be the grocery trade, or banking services. At retail there are several classes: economy, medium, premium, luxury, de Luxe. They vary in level of applied retail technology.
Focuses on attracting customers, in particular, how is the product (in the window, on a shelf at the entrance, etc.). Carefully thought out by the design of the entire trading network.
The income of retailers
The main income of retailers formed by the trading margin (margin). However, the sources of profit can be different. For example, a Russian retail network, with negotiations on the sale of certain goods require a special bonus, which is the fee for entrance to the network. To obtain additional profit retailers also allow promotion actions, advertising and selling of retail space.
Today the retail is independent and very powerful sector of the global economy.