You will need
- - marketing plan;
- - news occasions;
- - the Internet.
Make a marketing plan, which will provide three parts: the PR campaign, advertising and promotions to increase guest loyalty. PR is a way of informing. It is intended to show what a cafe is, it is full of life, always there are some interesting parties, festivals, etc advertising Is a means of attracting the public. She always has to have a motivating element. Another difference from the PR in most cases is quite expensive. Promotions designed to increase guest loyalty, you need to ensure that casual visitors turn into regulars. In other words, bind them to a café with discount cards, gifts birthday, the availability of personalized beer mugs, etc.
Develop newsworthy. This method of attracting guests is one of the most cost-effective. A little imagination, drafting press release, its distribution on paper and electronic media – that's all that it is necessary to inform potential guests. In this case it is important to understand the basic rule under which your press releases will always be published, not to get to the basket. Developed newsworthy should be interesting not only to your target group, but also the target group of the publication that sends you a press release.
Don't forget about Internet from the point of view of low-cost marketing one of the most effective tools of attracting visitors in a café. Your own website provided by system interactivity (chats, forums, guest books, etc.) is particularly advantageous. You pay the money for making the website one time, then – only for the promotion of a virtual office in search engines, domain and hosting. Maintain communication with guests can your specialist, for example, a marketer or a PR person. With the right style of communication – no familiarity, servility and other unpleasant kowtowing, the day a good website may bring in up to 10-15 people. Of course, provided that it is done correctly, a well-indexed and easy for potential guests.