Make your website first in the search engines is no easy task. There is a whole technology to promote the websites in the search results. Among webmasters and the owners of the sites it was called SEO (search engine optimization) – search engine optimization. The algorithms of search systems for indexing the websites change quite often, so any single, universal method of promoting a websitenot exist. But there are a number of principles that remain the same.
There are two main areas of promoting a websitein the search engines s: internal optimization and external. Internal involves the transformation of the siteand in accordance with the requirements of search engine algorithms to facilitate and expedite the process of indexing. External optimization – is a complex of procedures aimed at combating competitive websiteAMI similar subjects.
In the framework of the internal optimization should pay attention to the following points: the uniqueness of the content websiteand well-composed semantic kernel, which includes both high-frequency and low-frequency queries, proper optimization of pages under the main key queries, proper internal linking of the websiteand clean the code, a websiteand a correctly formatted file robots.txt intelligently written meta tags. All of these key points internal optimization the Internet is written many materials and they are fairly easy to find.
To move on to external optimization makes sense only after fully carried out all the necessary arrangements for internal optimization, otherwise these efforts will turn into just a waste of money. It is important to remember that in the highly competitive commercial topics the successful promotion without financial cost is almost impossible and it's only about the size of the available budget and the effectiveness of its distribution.
The main task of external search engine optimization is to acquire backlinks to your website from third-party resources. The more such links, the more authoritative your website in the eyes of search engines. However, it is important to remember that not every resource/Internet site suitable for placing the links on your website. It is very important that the websitedonor was really high quality resource. Placing your link on low quality, zusammenh siteAh (the so-called linkopomoyki) or resources forbidden subjects (porn, varezniki, the crime can achieve the opposite effect, instead of getting the expected promotion penalties from search engines. Therefore, the choice of sites for your links should be approached very carefully and do not chase the cheap or free suggestions.