Make your website first in the search engines is no easy task. There is a whole technology to promote the websites in the search results. Among webmasters and the owners of the sites it was called SEO (search engine optimization) – search engine optimization. The algorithms of search systems for indexing the websites change quite often, so any single, universal method of promoting a websitenot exist. But there are a number of principles that remain the same.
There are two main areas of promoting a websitein the search engines s: internal optimization and external. Internal involves the transformation of the siteand in accordance with the requirements of search engine algorithms to facilitate and expedite the process of indexing. External optimization – is a complex of procedures aimed at combating competitive websiteAMI similar subjects.
In the framework of the internal optimization should pay attention to the following points: the uniqueness of the content websiteand well-composed semantic kernel, which includes both high-frequency and low-frequency queries, proper optimization of pages under the main key queries, proper internal linking of the websiteand clean the code, a websiteand a correctly formatted file robots.txt intelligently written meta tags. All of these key points internal optimization the Internet is written many materials and they are fairly easy to find.
To move on to external optimization makes sense only after fully carried out all the necessary arrangements for internal optimization, otherwise these efforts will turn into just a waste of money. It is important to remember that in the highly competitive commercial topics the successful promotion without financial cost is almost impossible and it's only about the size of the available budget and the effectiveness of its distribution.
The main task of external search engine optimization is to acquire backlinks to your website from third-party resources. The more such links, the more authoritative your website in the eyes of search engines. However, it is important to remember that not every resource/Internet site suitable for placing the links on your website. It is very important that the websitedonor was really high quality resource. Placing your link on low quality, zusammenh siteAh (the so-called linkopomoyki) or resources forbidden subjects (porn, varezniki, the crime can achieve the opposite effect, instead of getting the expected promotion penalties from search engines. Therefore, the choice of sites for your links should be approached very carefully and do not chase the cheap or free suggestions.
Advice 2: Website promotion: classic methods of optimization and promotion
Modern businessmen do not ignore the online promotion of its products or services. And for good reason. Because the engines can be successfully applied, including, and on the Internet, but the only difference is that you won't be limited to just one store in one locality. Before you open the whole world. Where to start in promoting your website? There are classic proven methods of optimization, promotion and attraction of visitors.
For website promotion in the first place has the value of the content. To begin make home page. Write about yourself and your business, its benefits, its history, its activities and opportunities that you offer to your customers. From the first lines declare who you are.
Each is available on the website or ordered from copywriters the text should be analyzed in terms of keywords and SEO optimization. All texts should contain keywords appearing in the semantic core of the site. To make it, you can analyze your competitor's sites and use the services of Yandex wordstat. Pay attention to the presence in the pages H1, Title, Description. The titles of the pages require optimization, the captions of the images too.
A good solution to promote running your own news feeds on the website. It should be visible on the main page. In the news the easiest to demonstrate to readers that the site is constantly updated, that life in your company boils that the team can be proud of what the company branches are opened that you spend sales and publish new articles on the website. The news congratulates the readers happy holidays and held a drawing among Internet users.
Add website not less than 100 text pages with very useful SEO-optimized articles. The texts should be written with the occurrence of the desired keyword and elaborate titles relating to the theme of your activities. Articles and are the main engine of the site in the long term. You can also write articles about the company: history education, cooperation of each specialist section with video and photo gallery. One of the secrets of "SEO" - inclusion of key words in the first 300 characters of the article and the last. In the text volume 2-3 thousand characters of the same keyword should be at least 3-5 times and once in the header.
Add site to over 1000 directories and acquire indexed links to other sites. This is the so-called "reference mass" which will be the main "fuel" of website promotion. Sponsored links to third-party sites provide an increased citation index (TCI). It is important to raise the website in search engine results. These procedures should be done after internal revision of texts of the site. Usually purchased links in directories and on the exchanges. You can start small – add 50-100 free directories manually. Positive effect links in social networks, question-answers of the major sites, forums, comments to articles and news, etc. the Effect of reference promotion will only be visible after 3-4 months.
The right sales tool — the Internet-newsletter. Learn to write sales letter that sell "leads". To score your own base of subscribers, it is necessary to set the site form to add the email address and promise anything to the reader, in gratitude for the subscription. And only gaining 200-500 addresses, it is possible (and useful) to start to promote the site through regular newsletters.
The promotion of sites in the network by means of direct advertising and SMM. The first is contextual advertising in Yandex and Google ads. The second is the promotion in social networks, groups of subscribers and advertising. To register in social networks on behalf of the company and post news, gaining subscribers, afford any new. It doesn't cost a penny. And about advertising, in case of any urgency, you can either contact the experts (and fork), and it is possible to wait a little until the site itself, due to the previously done action optimization will not be on top of se.